Love for the Cadbury brand

There’s quite a bit of talk about Cadbury – an iconic British brand controversially snapped up earlier this year by US food giant Kraft – becoming a presence on the High Street with Cadbury-branded outlets that, some say, would compete directly with the likes of Starbucks.

BrandRepublic samples street opinion:

Summary: everyone loves the Cadbury brand. But enough to cough up the cash?

Terrific ad hoc feedback, direct and natural. I hope Kraft is listening to this.

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Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

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