Love for the Cadbury brand

There’s quite a bit of talk about Cadbury – an iconic British brand controversially snapped up earlier this year by US food giant Kraft – becoming a presence on the High Street with Cadbury-branded outlets that, some say, would compete directly with the likes of Starbucks.

BrandRepublic samples street opinion:

Summary: everyone loves the Cadbury brand. But enough to cough up the cash?

Terrific ad hoc feedback, direct and natural. I hope Kraft is listening to this.

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