FIR Speakers and Speeches: Katie Paine on measuring social media

Content summary: Katie Paine, CEO of KDPaine & Partners, was one of a host of speakers at the Sixth Annual New Communications Forum held in San Mateo, California April 20-23, 2010. Paine’s breakout session, part of the NewComm Essentials track, was titled, “Defining Social Media ROI.”

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About Katie Paine

Katie Delahaye Paine is the founder and CEO of KDPaine & Partners LLC, a New Hampshire-based research consultancy that provides measurement and accountability for corporations, non-profits and government agencies world wide. Her book, Measuring Public Relationships: the Data-Driven Communicator’s Guide to Success, was published in December 2007. Paine is the publisher of KDPaine’s Measurement Blog and The Measurement Standard, the first blog and the first newsletter for marketing and communications professionals dedicated entirely to measurement and accountability. Prior to launching KDPaine & Partners in 2002, Paine was the founder and president of The Delahaye Group, which she sold to Medialink in 1999.

For the past two decades, Paine has been providing marketers and communications professionals the tools, data and information to help them make better business decisions. She and her firms have read and analyzed millions of news articles, blogs, newsgroup postings and internal communications and have conducted hundreds of thousands of interviews in the relentless pursuit of quantitative and qualitative measures of her client’s marketing success. She works with some of the world’s most admired companies and organizations including Raytheon, MADD National, and Juniper Networks. Most recently, her endeavors have been focused on social media measurement as well as providing cost effective measurement programs for non-profits, universities, small businesses and government agencies.

More: Katie’s full biography.

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(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

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