The Hobson and Holtz Report – Podcast #541: April 8, 2010

Content summary: Ron Ploof is guest co-host; interviews with Thomas Power and Matt Chagnon are up; FIR’s detailed show notes at The New PR remain inaccessible as the site is still down; it’s time to remove the FIR widget from your sites since the service is no longer available; please join us at NewComm Forum starting April 20; Dan York reports on the iPad; Media Monitoring Minute; News That Fits: the real-time web’s impact on news and community, Toyota turns to Digg for interaction with customers, Neville’s view on social media and the upcoming UK election, an update on the Irish kerfuffle over a newspaper report on an air traffic controller, "brand journalism" picks up speed; listener comments; music from Mean Gene Kelton and the Die Hards; and more.

About our Guest Co-Host:

Ron Ploof has been a storyteller for as long as he can remember. Social media has enabled him to combine his passion for storytelling with 25 years of high-tech business experience to help companies tell their own stories, in their own voice, rather than relying on third parties to do so. The ultimate benefit for businesses is that at the end of the day, they’ll own their audiences instead of having to perpetually rent others.

Ron has presented recently before Fortune 50 companies, PRSA, Ragan Communications, MarketingProfs, Social Media Club, Forensic Expert Witness Association, Entrepreneur Magazine, Podcamp, and the University of California San Diego.

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For Immediate Release: The Hobson & Holtz Report, for April 8, 2010: A 62-minute podcast recorded live from Orange County, California, and Concord, California, USA.


Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute – see the show notes home page for info.

  • FIR #541 show notes at The New PR Wiki (coming)

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Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

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So, until Monday April 12…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

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