Everyone visits shops. Some do it a lot. I know of no other retail experience quite like a visit to an Apple Store, though.
Apart from the obvious products and other cool things you encounter, all presented in such a compelling and inviting way, the key element is the people, the employees of an Apple Store.
These are people with passion, certainly the case in the ones I encountered yesterday. That passion wasn’t only about the Apple products you find in the store: I reckon it was as much about the sheer enjoyment they get in doing their jobs serving customers.
The one employee I spent time with certainly made me feel that I was his most important connection and nothing would distract him from serving me to my entire satisfaction.
Well, friendly employee at Apple Store White City â€“ I wish Iâ€™d asked him his name: what I do know is that heâ€™s not a new Apple employee even though he said yesterday was his first day in this particular store â€“ you ensured I had a memorable experience. Thanks.
A nice touch: when you pay for your purchase â€“ no traditional checkout, just employees with wireless credit card machines â€“ you donâ€™t get something as mundane as a paper receipt. Oh, no: if you prefer, Apple will email it to you. That’s what I chose. And with the email was a link to a survey where you could give Apple some feedback on your experience in the Apple Store.
What a great opportunity for Apple to make a connection with a customer, and it worked with me. Hereâ€™s the sum total of what I told Apple:
And yes, I would recommend this store to a friend:
A memorable experience indeed. Like no other.