Case Studies Online is a database of social media case studies that share in common the fact that they have produced measurable results. In fact, site founder Tod Maffin‘s tagline for the site is "Proven Social Media Tactics for Assured ROI."
In this FIR Interview, co-host Shel Holtz and Tod Maffin discuss the reason Tod founded the site, what went into it, what you can find there and his vision of the site’s future.
Get this podcast:
- Download the MP3 file (10.8Mb, 26:59)
- Get the show on iTunes
- Subscribe to the FIR Interviews RSS feed
About our Conversation Partner
Tod Maffin writes a technology newsletter that is followed by thousands of people in the media and business communities around the world. He has reported on national technology trends on CBC Radio and speaks at more than 40 events around the world each year. Tod was one of Canada’s first podcasters.
During the web 1.0 days, Tod launched Mindful Eye, an artificial intelligence firm that developed the patented technology that could analyze public opinion comments posted on the Internet and aired in the media, thus providing a "mood monitor" of stocks. The company went public in 18 months. And he was one of the Internet’s first webmasters – creating a site ranked 8th best in the world – beating out such heavyweights as Sony, Microsoft, and AT&T.
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at firstname.lastname@example.org; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)