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Archives for March 2010

It’s easy to focus your attention with a Twitter hashtag, wherever you are

March 30, 2010 by Neville Hobson 

It’s not so long ago that if you wanted to see what was going on at a conference or other event, and gain some insight into issues and topics being discussed in real time, your only feasible option was actually to be there. That was before the Age of Twitter. Now, all you need to do is follow tweets that use a hashtag –  a device that let’s you pay attention only to tweets that contain a particular word preceded by ‘#’ – in order to see all the aggregated commentary … [Read more...] about It’s easy to focus your attention with a Twitter hashtag, wherever you are

Filed Under: Communication, Events, Marketing, Public Relations, Social Media, Twitter, Web

A benchmark established for blogger responsibility

March 30, 2010 by Neville Hobson 

A significant event happened yesterday that embraces freedom of speech, blogging and notions of responsibility for one’s actions. It concerns a blog post written by Rod Liddle (a journalist), published on a blog run by The Spectator (a weekly political magazine owned by the Telegraph Media Group), and ruled by the Press Complaints Commission (the mainstream media regulator in the UK) to have breached its code of editorial practice regarding dealing with a reader complaint. In his post, … [Read more...] about A benchmark established for blogger responsibility

Filed Under: Blogging, Ethics, Journalism, Law, Mainstream Media, Reputation, Society, Weblogs

The Hobson and Holtz Report – Podcast #538: March 29, 2010

March 30, 2010 by Neville Hobson 

Content summary: Michael Netzley in Singapore interviews Steve Rubel; the Media Monitoring Minute with CustomScoop; News That Fits: Ryanair embraces social media, Rachel Maddow/Scott Brown controversy a Facebook/Twitter fabrication; special report on Coultermania from Bob LeDrew in Ottawa; listener comments discussion and FIR Friendfeed Room round-up; music from Gabriel Kain and The Ables, recommended by Marko Minka in London. Get FIR: Download the MP3 file (25.7Mb, 64:08) Subscribe to … [Read more...] about The Hobson and Holtz Report – Podcast #538: March 29, 2010

Filed Under: For Immediate Release

The enterprise iPad is coming

March 29, 2010 by Neville Hobson 

It’s less than a week to go before the iPad is released in the United States, on April 3. It comes to the UK and other countries later in April. Even if hardly anyone outside of some mainstream media, app developers and Apple fan blogs has seen the new device yet, desire for it is huge with lots of people saying they’re going to get one no matter what (I’m in that crowd). While you’d expect the iPad to be an obvious appeal from a broad consumer perspective – think of the popular … [Read more...] about The enterprise iPad is coming

Filed Under: Business, Communication, Gadgets, Marketing, Technology, Workplace

PR Week PowerBook: genuine influence or simply a popularity list?

March 28, 2010 by Neville Hobson 

PRWeek has published the PRWeek PowerBook 2010, a 106-page A5-size book sub-titled “The definitive guide to the most influential people in PR” in the UK. The publication was launched at a shindig in central London last week, which I went along to. A good time was undoubtedly had by everyone there, according to the photos. Afterwards, as I perused the book, I wondered how PRWeek came to decide who would be included (in fact, the first question that came to my mind when I was at the event). … [Read more...] about PR Week PowerBook: genuine influence or simply a popularity list?

Filed Under: Books, Business, Public Relations, Reviews

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Perspectives at the intersection of business, communication and technology - communicator, blogger and podcaster Neville Hobson analyses and discusses trends, behaviours and practices in digital and social communication to help you understand what they mean for people and organizations. More...

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