Content summary: HAPPO is this Friday; FIR Interview with Marc Wright coming soon; Michael Netzley reports from Singapore on the Year of the Tiger, and a Rio Tinto update; the Media Monitoring Minute with CustomScoop; News That Fits: you really do need a Facebook page, confessions of a real-life Twitter squatter and HJ Heinz, Inc 500 social media use 2009, Southwest Airlines and Paperchase embroiled in Twitter kerfuffles, PRSA Advisory on expropriation of intellectual property; listener comment … [Read more...] about The Hobson and Holtz Report – Podcast #526: February 15, 2010
Archives for February 2010
One business story that seems to be a permanent feature in the news headlines around the world is the crisis confronting Toyota and the car makerâ€™s product recalls. The assault on Toyotaâ€™s reputation is undoubtedly a matter of grave concern to the companyâ€™s leadership, although some critical analysis of how Toyota is dealing with this suggests deep-seated Japanese business/cultural behaviours and traditions may not be helping Toyota at a time where transparency and nimble actions, among … [Read more...] about Can Toyota survive?
It will be if you read Le Figaro, according to PaidContent UK as the French newspaper prepares to launch its new content-access service on Monday. [â€¦] instead of hoisting up a paywall around all its news content, Le Fig is going for a freemium model, charging only for extras like newsletters, a digital copy of its printed edition, social media features - and booking you a dinner table. The new features come in three tiers, but spokesperson Antoine Daccord tells paidContent:UK: â€œNews will … [Read more...] about Will news be free forever?
Content summary: Social media for the Bonnaroo Music Festival; special FIR discount for New Communications Forum 2010; FIR Interview with Marc Wright coming; Dan York in Berlin, Germany, reports on Google Buzz, and more; the Media Monitoring Minute with CustomScoop; News That Fits: people leaving social networks to reclaim time and privacy, liveblog, ad agencies in Belgium go on anti-pitch strike, motivations; Eric Schwartzman in Los Angeles on Super Bowl 2010 and cooking chili; FIR Friendfeed … [Read more...] about The Hobson and Holtz Report – Podcast #525: February 11, 2010
The buzz about Google Buzz has been huge since the new service was announced by Google yesterday. Google Buzz gives you a social network built into Gmail, Google's web-based email service (known as Google Mail in some countries including the UK). You can watch a Google video to get a good sense of how it works. Some people say that Google Buzz is a killer service to take on the likes of Twitter and Facebook. Others say itâ€™s more of a â€œsocial content aggregatorâ€ and only another milestone … [Read more...] about Google Buzz: it’s all about search and mobile
Content summary: MediaFunnel FIR interview is up; Help A PR Pro Out; Michael Netzley reports from Singapore; the Media Monitoring Minute with CustomScoop; News That Fits: what Vodafone did when an employee tweeted obscenely, wide and mostly negative reaction to Forrester Research plans to stop analysts from blogging personally; listener comments discussion and FIR Friendfeed Room round-up; news about Thursday's show; music from Antiqcool; and more. Get FIR: Download the MP3 file (26.2Mb, … [Read more...] about The Hobson and Holtz Report – Podcast #524: February 8, 2010
Electing a woman to be your head of state isnâ€™t that big a deal these days. The latest country to join a long list of states with women leaders is Costa Rica: in the presidential election conducted yesterday, the winner by a comfortable margin is Laura Chinchilla Miranda, the first woman to become head of state in this Central American republic. Chinchillaâ€™s victory also vividly demonstrates democracy in action in a country thatâ€™s in a part of the world where such freedom of expression … [Read more...] about Twitter and Facebook part of Costa Rica election
MediaFunnel is a web-based platform for managing team contributions to an organization's social media output. Initially developed for teams contributing content to branded Twitter accounts, it is expanding into Facebook and other social media channels. In this FIR Interview, co-host Shel Holtz speaks with one of the platform's co-founders and its business development adviser about the potential uses of the platform and how it works. Get this podcast: Download the MP3 file (10.3Mb, 25:42) … [Read more...] about FIR Interview: Andreas Wilkens and Michele Macpherson of MediaFunnel