FIR Interview: Andreas Wilkens and Michele Macpherson of MediaFunnel

mediafunnel MediaFunnel is a web-based platform for managing team contributions to an organization’s social media output. Initially developed for teams contributing content to branded Twitter accounts, it is expanding into Facebook and other social media channels.

In this FIR Interview, co-host Shel Holtz speaks with one of the platform’s co-founders and its business development adviser about the potential uses of the platform and how it works.

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About our Conversation Partners

macpherson-wilkens Andreas Wilkens is the founder and Managing Partner of Companity Group. Companity Group specializes in SaaS software development, IT outsourcing and consulting as well as VPN solutions

Michele Dundas Macpherson is Managing Partner of Macpherson & Associates, a firm that provides strategic positioning, fundraising and general management for clients in retail, entertainment, self-serve kiosks, technology and social media.  With over 12 years of general management consulting and venture capital experience, she has been instrumental in defining and implementing strategy for dozens of clients. Previous, she was Vice President of Entertainment for NCR Corporation, where she served as the general manager of the retail consumer business operating more than 2,000 DVD/media rental kiosks across North America.

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This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information:

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(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

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