Content summary: Chris Christensen, former Executive Vice President of Engineering and Operations for LiveWorld and host of the Amateur Traveler podcast, spoke at the February 3, 2010 Social Media Breakfast/East Bay in San Francisco.
His remarks focused on the various approaches different organizations and brands take to building online communities focused on their products. Among the companies he addressed were Campbell’s Soup, HBO, TVGuide.com and Mini Cooper.
Chris’s remarks were recorded using the Griffin iTalk app for the iPhone.
- Download the file (MP3, 10.8Mb, 26:54).
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(Cross-posted from For Immediate Release, Shelâ€™s and my podcast blog.)