Announcing FIR for iPhone and Android

Getting hold of episodes of the For Immediate Release (FIR) podcasts to listen to on your mobile device whenever and wherever you want to is pretty easy. The two most most popular ways to do this are subscribing via iTunes – a prime choice especially if you have an iPhone, iPod or iPod Touch – or subscribing via one or more of the RSS feeds on the FIR website. In either case, you get the MP3 file on your computer…

The Hobson & Holtz Report – Podcast #529: February 25, 2010

Content summary: Neville’s in Belgium (Ghent, to be specific), so Mark Story, who handles New Media for the US Securities and Exchange Commission, is filling in as guest co-host. Shel and Mark talk about Mark’s role at the SEC and his hopes for this episode of FIR. Deloitte and SHIFT Communications are both hiring communicators. Dan York reports from Orlando, Florida. Jen Zingsheim offers CustomScoop’s Media Monitoring Minute with a look at Google Goggles. News That Fits: new perspectives on…

Precision in search is the key

If you’ve ever wondered how searching for information on the web works, and why Google seems to produce accurate results search after search – thankfully, it seems to me, in spite of what you type in that search box at times – a feature story in Wired magazine‘s March edition will give you some powerful insight. In How Google’s Algorithm Rules the Web, Wired’s senior writer Stephen Levy takes us on a journey that describes with the right level of…

The Hobson and Holtz Report – Podcast #528: February 22, 2010

Content summary: Shel’s in Atlanta for the Ragan conference; a different procedure for recording today’s show; Michael Netzley reports from Singapore on authoritarian capitalism; the Media Monitoring Minute with CustomScoop; News That Fits: journalists conducting research via social media, Apple’s Wikipedia page most effective of Fortune Global 500, did Twitter topple Toyota?, bloggers to be given privileged access to UK parliament; listeners’ comments; Neville’s in Belgium on Thursday, guest host Mark Story will join Shel; music from Lily Sparks; and…

Terrific tips about social media

Here are three excellent new resources to add to your library of useful information to help you understand how social media fits into your overall business plans: 1. A CMO’s Guide To The Social Media Landscape A well-designed chart (PDF download freely available) from CMO.com who say that social media marketing is expected to dominate this year with 81% of CMOs in the US planning to link their annual revenues to their social media investment. 2. The Corporate Social Networking…

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