The 6th annual New Communications Forum conference takes place in San Mateo, California, USA, from April 20-23. Event organizer Jen McClure and the organizing team have created a superb framework for learning under the theme “The Social Web: Redefining Business.†Here’s what you’ll get: 40 conference sessions in five tracks:…
Content summary: It’s just Shel today, thanks to travel schedules and time zone issues; Neville’s interview with Scott Monty and Paul Thomas from Ford Motor Company is up; FIR Live is still happening on January 23; Dan York’s Report; the Media Monitoring Minute from CustomScoop; News That Fits: a new…
One of the US ‘Big Three’ automakers, the Ford Motor Company is recognized in the broad marketing community as a pioneer in using social media effectively as part of its strategic and product-supporting communication activities that directly support the company’s business objectives. In the United States in particular, Ford has…
If you’re in a regulated industry of some kind – financial services, for instance, or healthcare – how would you use a tool like a public blog as a means to engage with people you want to connect with, and that doesn’t cross any regulatory line? One company that’s successfully…
I watched an interview at lunchtime today on the BBC News channel where Roger Carr, chairman of Cadbury, was being asked a number of questions concerning his company’s position as it confronts a hostile takeover bid by Kraft Foods. Towards the conclusion of the interview, Carr said something most interesting…
Content summary: Two FIR Interviews posted: Andrea Weckerle and Maggie Fox; FIR Interview coming with Ford’s Scott Monty and Paul Thomas; next FIR Live on Jan 23; congratulations to CC Chapman for 5 years and 300 episodes of Accident Hash, and to Joseph Jaffe for being acquired; Michael Netzley in…
The Social Media Group has released a template for Requests for Proposals (RFP) that companies can use to help ensure they get the work they need in a marketplace overflowing with gurus, experts and consultants unprepared to provide professional services. In this 25-minute interview with FIR co-host Shel Holtz, Social…
Last week, the US edition of PR Week published its annual Editors’ Choice lists including Editors’ Choice 2010: Who to watch (subscription login required), a look at individuals and PR firms the magazine’s editors predict “will make headlines in 2010.†The five PR firms in the list of agencies to…
