Scott & White, a hospital network in the Central Texas city of Temple, had only recently launched its social media strategy when it became one of the main hospitals to which victims of the Fort Hood shooting were taken for treatment. Those social media channels – implemented in large part…
Earlier this week, I recorded a video commentary for the word of the day at Wordia.com, the visual dictionary, in which I defined what the word ‘social’ means to me. Here’s a clue on how I defined it with this definition of ‘social’ as an adjective from the Collins online…
Content summary: Congrats to Jeremy Wright who’s joined Thornley Fallis in Toronto; FIR Live on Saturday: Valeria Maltoni joins the panel; Scott and White FIR Interview on Friday; FIR Interview with a special guest coming on Monday; Dan York reports from ITExpo in Miami on Facebook, curation, Google Docs, and…
If Latin America is a business area of interest to you, a report by AdAge.com on marketing success stories in Latin America makes interesting reading. The report outlines ten companies that have done well in 2009 – nine of them in Latin America and one in Spain – which illustrates…
FIR Live #17 Saturday January 23, 2010 10am PT / 1pm ET / 6pm UK Is marketing part of PR? Or is it the other way around? Where does government relations fit? While the structuring of communications functions in organizations may sound mundane, it’s a topic that actually inspires considerable…
Content summary: FIR Live on Blogtalk Radio on Jan 23; upcoming FIR Interview; Michael Netzley in Singapore in conversation with Kaiser Kuo in Beijing about Google and China; the Media Monitoring Minute with CustomScoop; News That Fits: consumer sites shift from websites and microsites to social media, businesses need to…
I bet that Conservative Party communication planners didn’t imagine that the result of the billboards of David Cameron plastering poster sites up and down the country this week (click the thumbnail for the full image) is the soft backlash that has taken place. Just about the only comment you’ll find…
Inspired by a report a few days ago in the New York Times on how making donations via text message on mobile phones in the US to support relief efforts in earthquake-devastated Haiti had raised over $2 million in donations, I wondered on Twitter if anyone was looking at making…
