Linchpins are the essential building blocks of great organizations, says author, entrepreneur and marketing expert Seth Godin. Like the small piece of hardware that keeps a wheel from falling off its axle, they may not be famous but they’re indispensable. And in today’s world, they get the best jobs and the most freedom.

Linchpin is the title of Godin’s latest book, published today.

As Godin writes, "Every day I meet people who have so much to give but have been bullied enough or frightened enough to hold it back. It’s time to stop complying with the system and draw your own map. You have brilliance in you, your contribution is essential, and the art you create is precious. Only you can do it, and you must."

In this FIR Interview, FIR co-host Neville Hobson talks with Seth Godin about linchpins, reality, the culture of connection, Cluetrain, and more.

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About our Conversation Partner

Seth Godin writes the most popular marketing blog in the world, is the author of the bestselling marketing books of the last decade, speaks to large groups on marketing, new media and what’s next, and is the founder of Squidoo.com, a fast-growing recommendation website.

His books have been translated into more than 20 languages, and his ebooks are among the most popular ever published. He is responsible for many words in the marketer’s vocabulary, including permission marketing, ideaviruses, purple cows, the dip and sneezers. His irrepressible speaking style and no-holds-barred blog have helped him create a large following around the world.

Linchpin by Seth Godin
Publisher: Portfolio Hardcover
Hardcover: 256 pages
Published (in USA): January 26, 2010
ISBN-10: 1591843162
ISBN-13: 978-1591843160

Purchase online at Amazon US, Barnes & Noble and other outlets. Available in the UK, in paperback, on February 4, 2010 (pre order at Amazon UK).

Links to words of mouth at The Linchpin Posts.

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This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music – On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)