FIR Live #17 – January 23, 2010: The relationship between marketing and PR

Content summary: A panel of veteran PR and marketing practitioners and academics discuss the relationship between marketing and PR and how it impacts the structure of a communications function within an organization.

Discussion participants were FIR co-hosts Neville Hobson and Shel Holtz, and our panellists:

Plus, our listeners who called in to the live show with commentary as well as those in conversation in the FIR Live chat room at BlogTalk Radio: see those additional perspectives on the discussion in the conversation and questions (plain-text file, opens in new tab/window) from the chat room.

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FIR Live is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

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