More evidence on why you need to make your website work for mobile devices

The share of web traffic from mobile devices increased by 110 percent in North America over the past year and 148 percent globally, according to a new study by Quantcast as reported by MediaPost News.

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[…] While still only a small fraction of overall Web traffic, the Internet analytics and advertising firm says accelerating development in devices, operating systems and browsers is driving rapid growth.

While Apple easily commands the largest share of mobile page views at about 60%, Quantcast points out that its dominance is being eroded by emerging competitors in the smartphone market. Most notable is the Motorola Droid, which captured almost 4% share in its first full month, overtaking the Palm Pre. The Droid has also helped Google’s Android operating system surpass the BlackBerry OS with a 12% share of North American mobile Web traffic.

If you need any further prompting to make sure your web presence is optimized for visits by people using mobile devices to connect to the net, and not purely on those nice big wide screens on desktop and laptop computers, take note of this.

Note, too, that if you’re a WordPress user – whether for a blog or a ‘normal’ website – it’s easy to have a mobile version of your site almost in an instant and with no major effort on your part via one of the many choices of plugins available that automatically detect the device you’re using when you visit a website using such a plugin, and serve up content formatted for the visitor’s mobile device.

That’s what I have on this site, using WordPress Mobile Edition by developer Alex King.

Do it today!

Quantcast’s report has some very interesting information and commentary on the market share by mobile device. Here’s the global picture:

fig5quantcast

Just look at Apple’s share for the iPhone! Note, too, how it has plateaued. Maybe that’s in some of their thinking behind their rumoured tablet device.

And that market share surely must be among the nuts Google hopes to crack with their just-announced Nexus One mobile device.

Details: 2009 Mobile Web Trends Report (PDF download)

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