Content summary: Neville's in Dublin, Ireland; FIR Interview with Seth Godin published; follow-up report on Irish blogger Melanie Schregardus and the Irish Daily Mail; Dan York reports on the Apple iPad, Shel and Neville add their views; the Media Monitoring Minute with CustomScoop; News That Fits: Edelman Trust Barometer 2010, Procter and Gamble embraces Facebook, Google moves social search out of labs into beta; Mark Story reports from the heart of the US federal government in Washington DC; … [Read more...] about The Hobson and Holtz Report – Podcast #521: January 28, 2010
Archives for January 2010
Procter and Gamble embraces Facebook
When the world’s biggest marketing firm, Procter & Gamble, says it’s making a huge marketing move with a massive online presence, you really need to sit and up and pay close attention. Silicon Valley venture capitalist David Hornick reports from a P&G presentation to the investment community last weekend that an explicit goal for 2010 is to ensure that each of its brands has a meaningful presence on Facebook. […] while P&G's thought leaders expressed some skepticism about … [Read more...] about Procter and Gamble embraces Facebook
A social conversation in Dublin
I’ll be in Dublin later this week, leading “New media for seasoned professionals,†a workshop for the Public Relations Institute of Ireland on social media and PR, on Thursday. This will be the third one I’ve done for the PRII during the past few years. It’s always a great pleasure visiting Ireland. Over the years, I’ve made some good friends there and I’m looking forward to seeing some of them on this trip. With that in mind, I’ll be taking part in “A social conversation,†… [Read more...] about A social conversation in Dublin
FIR Interview: Seth Godin on Linchpin
Linchpins are the essential building blocks of great organizations, says author, entrepreneur and marketing expert Seth Godin. Like the small piece of hardware that keeps a wheel from falling off its axle, they may not be famous but they're indispensable. And in today's world, they get the best jobs and the most freedom. Linchpin is the title of Godin’s latest book, published today. As Godin writes, "Every day I meet people who have so much to give but have been bullied enough or … [Read more...] about FIR Interview: Seth Godin on Linchpin
FIR Cut: We can’t handle more than 150 friends
Overflow from FIR #520 on January 25, 2009. Sunday Times: OMG: brains can't handle all our Facebook friends IT Pro: Brain Can't Handle More Than 150 Facebook Friends Finds Oxford Boffin Daily Telegraph: Facebook friends are virtual, finds Oxford University study Download this podcast (3.09Mb, 7:35) If you want to automatically receive FIR Cuts as they’re published, subscribe to the RSS feed. (What are FIR Cuts?) … [Read more...] about FIR Cut: We can’t handle more than 150 friends
The Hobson and Holtz Report – Podcast #520: January 25, 2010
Content summary: FIR Live #17 recording published, FIR Interview with Scott & White is up, another FIR Interview coming tomorrow; we're at NewComm Forum 2010 in April; Neville's in Dublin, Ireland, later this week at the PRII and hosting a social conversation; Michael Netzley reports from Singapore; the Media Monitoring Minute with CustomScoop; News That Fits: are Facebook and Twitter viable news sources?, Melanie Schregardus vs the Mail on Sunday Ireland illustrates when being open on your … [Read more...] about The Hobson and Holtz Report – Podcast #520: January 25, 2010
The overwhelming appeal of self-creating your own iPhone app (and soon for Android)
When I heard about AppMakr last week, a website that lets you create your own iPhone app for $199, I thought, wow! This is getting very affordable – anyone can now create an iPhone app in literally a few clicks, at a relatively low cost. But then I heard about iSites – a website where you can create an iPhone app for just $25. I thought, wow x 2! Imagine: with iSites, you can create an iPhone app from just about any content you have an RSS feed for, that’s custom-made by you from filling … [Read more...] about The overwhelming appeal of self-creating your own iPhone app (and soon for Android)
FIR Live #17 – January 23, 2010: The relationship between marketing and PR
Content summary: A panel of veteran PR and marketing practitioners and academics discuss the relationship between marketing and PR and how it impacts the structure of a communications function within an organization. Discussion participants were FIR co-hosts Neville Hobson and Shel Holtz, and our panellists: Deirdre Breakenridge Beth Harte Mitch Joel Valeria Maltoni Bill Sledzik Plus, our listeners who called in to the live show with commentary as well as those in … [Read more...] about FIR Live #17 – January 23, 2010: The relationship between marketing and PR