The Hobson and Holtz Report – Podcast #521: January 28, 2010

Content summary: Neville’s in Dublin, Ireland; FIR Interview with Seth Godin published; follow-up report on Irish blogger Melanie Schregardus and the Irish Daily Mail; Dan York reports on the Apple iPad, Shel and Neville add their views; the Media Monitoring Minute with CustomScoop; News That Fits: Edelman Trust Barometer 2010, Procter and Gamble embraces Facebook, Google moves social search out of labs into beta; Mark Story reports from the heart of the US federal government in Washington DC; listener comments…

Procter and Gamble embraces Facebook

When the world’s biggest marketing firm, Procter & Gamble, says it’s making a huge marketing move with a massive online presence, you really need to sit and up and pay close attention. Silicon Valley venture capitalist David Hornick reports from a P&G presentation to the investment community last weekend that an explicit goal for 2010 is to ensure that each of its brands has a meaningful presence on Facebook. […] while P&G’s thought leaders expressed some skepticism about the efficacy…

A social conversation in Dublin

I’ll be in Dublin later this week, leading “New media for seasoned professionals,” a workshop for the Public Relations Institute of Ireland on social media and PR, on Thursday. This will be the third one I’ve done for the PRII during the past few years. It’s always a great pleasure visiting Ireland. Over the years, I’ve made some good friends there and I’m looking forward to seeing some of them on this trip. With that in mind, I’ll be taking…

FIR Interview: Seth Godin on Linchpin

Linchpins are the essential building blocks of great organizations, says author, entrepreneur and marketing expert Seth Godin. Like the small piece of hardware that keeps a wheel from falling off its axle, they may not be famous but they’re indispensable. And in today’s world, they get the best jobs and the most freedom. Linchpin is the title of Godin’s latest book, published today. As Godin writes, "Every day I meet people who have so much to give but have been…

FIR Cut: We can’t handle more than 150 friends

Overflow from FIR #520 on January 25, 2009. Sunday Times: OMG: brains can’t handle all our Facebook friends IT Pro: Brain Can’t Handle More Than 150 Facebook Friends Finds Oxford Boffin Daily Telegraph: Facebook friends are virtual, finds Oxford University study Download this podcast (3.09Mb, 7:35) If you want to automatically receive FIR Cuts as they’re published, subscribe to the RSS feed. (What are FIR Cuts?)

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