Content summary: Neville’s in Dublin, Ireland; FIR Interview with Seth Godin published; follow-up report on Irish blogger Melanie Schregardus and the Irish Daily Mail; Dan York reports on the Apple iPad, Shel and Neville add their views; the Media Monitoring Minute with CustomScoop; News That Fits: Edelman Trust Barometer 2010,…
When the world’s biggest marketing firm, Procter & Gamble, says it’s making a huge marketing move with a massive online presence, you really need to sit and up and pay close attention. Silicon Valley venture capitalist David Hornick reports from a P&G presentation to the investment community last weekend that…
I’ll be in Dublin later this week, leading “New media for seasoned professionals,†a workshop for the Public Relations Institute of Ireland on social media and PR, on Thursday. This will be the third one I’ve done for the PRII during the past few years. It’s always a great pleasure…
Linchpins are the essential building blocks of great organizations, says author, entrepreneur and marketing expert Seth Godin. Like the small piece of hardware that keeps a wheel from falling off its axle, they may not be famous but they’re indispensable. And in today’s world, they get the best jobs and…
Overflow from FIR #520 on January 25, 2009. Sunday Times: OMG: brains can’t handle all our Facebook friends IT Pro: Brain Can’t Handle More Than 150 Facebook Friends Finds Oxford Boffin Daily Telegraph: Facebook friends are virtual, finds Oxford University study Download this podcast (3.09Mb, 7:35) If you want to…
Content summary: FIR Live #17 recording published, FIR Interview with Scott & White is up, another FIR Interview coming tomorrow; we’re at NewComm Forum 2010 in April; Neville’s in Dublin, Ireland, later this week at the PRII and hosting a social conversation; Michael Netzley reports from Singapore; the Media Monitoring…
When I heard about AppMakr last week, a website that lets you create your own iPhone app for $199, I thought, wow! This is getting very affordable – anyone can now create an iPhone app in literally a few clicks, at a relatively low cost. But then I heard about…
Content summary: A panel of veteran PR and marketing practitioners and academics discuss the relationship between marketing and PR and how it impacts the structure of a communications function within an organization. Discussion participants were FIR co-hosts Neville Hobson and Shel Holtz, and our panellists: Deirdre Breakenridge Beth Harte Mitch…
