A social conversation in Dublin

I’ll be in Dublin later this week, leading “New media for seasoned professionals,” a workshop for the Public Relations Institute of Ireland on social media and PR, on Thursday. This will be the third one I’ve done for the PRII during the past few years. It’s always a great pleasure…

FIR Interview: Seth Godin on Linchpin

Linchpins are the essential building blocks of great organizations, says author, entrepreneur and marketing expert Seth Godin. Like the small piece of hardware that keeps a wheel from falling off its axle, they may not be famous but they’re indispensable. And in today’s world, they get the best jobs and…

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