In my context area, that usually means predictions about what will happen in the broad world of organizational communication and social media.
Here is a handful of good ones Iâ€™ve seen in recent weeks:
- Five Social Media Predictions for 2010 by Joel Postman
- Six Social Media Trends for 2010 by David Armano
- 10 Ways Social Media Will Change In 2010 by Ravit Lichtenberg
- 2010: The Year Marketing Dies… by Augie Ray
- Top 5 Predictions for the Next 5 Years in Business Social Media by Tac Anderson
While I donâ€™t do predictions myself (actually, thatâ€™s not wholly true), I do pay attention to trends and endeavour to pinpoint what the ones are that I think are worth continuing paying close attention to during the forthcoming twelve months.
In fact, he and I recorded a conversation on this topic in the latest episode of the WeissWatch Podcast that I published yesterday: Ten trends that will matter to every company in 2010.
- Listen to or download the MP3 file (5.5Mb, 12:07)
Here are those trends we discussed:
First Five: Fundamental Marketplace Changes Driven by Technology
- Search â€“ Who Will Lead is Not Always Obvious
- A Simple Technology, SMS, Is Changing How We Communicate
- Mobile Will be the Most Powerful Form of Media
- Advertising will Change
- Video is Becoming the Favourite Place to Learn
Second Five: Trends Driven By Consumers
- Media Consumption is Completely Changing
- Who I Trust is Most Important: Companies No Longer Decide For Me
- Brand + Individual = Influence: You Need to be Online to Have a Voice
- Content Syndication Drives Share of Conversation
- Best Firms will Collaborate, Share and Learn in Real-Time
Take a listen, see what you think. Agree? Other ideas? Would love to know how you see the picture in 2010.