Neville Hobson

www.nevillehobson.com

Ten trends that will matter to every company in 2010

by Neville Hobson 

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I don’t know what it is about the final work weeks of the year but it’s the time when people throw 50 weeks’ worth of caution to the wind and make predictions.

In my context area, that usually means predictions about what will happen in the broad world of organizational communication and social media.

Here is a handful of good ones I’ve seen in recent weeks:

While I don’t do predictions myself (actually, that’s not wholly true), I do pay attention to trends and endeavour to pinpoint what the ones are that I think are worth continuing paying close attention to during the forthcoming twelve months.

That outlook sits very nicely indeed alongside my colleague Bob Pearson’s at WCG who has a very clear view on what companies really need to keep an eye on during 2010.

In fact, he and I recorded a conversation on this topic in the latest episode of the WeissWatch Podcast that I published yesterday: Ten trends that will matter to every company in 2010.

Here are those trends we discussed:

First Five: Fundamental Marketplace Changes Driven by Technology

  1. Search – Who Will Lead is Not Always Obvious
  2. A Simple Technology, SMS, Is Changing How We Communicate
  3. Mobile Will be the Most Powerful Form of Media
  4. Advertising will Change
  5. Video is Becoming the Favourite Place to Learn

Second Five: Trends Driven By Consumers

  1. Media Consumption is Completely Changing
  2. Who I Trust is Most Important: Companies No Longer Decide For Me
  3. Brand + Individual = Influence: You Need to be Online to Have a Voice
  4. Content Syndication Drives Share of Conversation
  5. Best Firms will Collaborate, Share and Learn in Real-Time

Take a listen, see what you think. Agree? Other ideas? Would love to know how you see the picture in 2010.

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Comments

  9. Thanks for the insights – what struck me most was that Trust is going to become the number one factor in purchasing and consuming. Companies that create an environment of integrity and quality for their customers will win, those that don’t, will decline. Bad experiences travel fast in our new world! Deb

    Twitter @piersoncci

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