Quoting a Bloomberg report, Brand Republic reports today that the cost of the Tiger Woods scandal to TV networks and sponsors will be more than $220 million in lost revenue.
According to that report, Woodâ€
[â€¦] CBS Sports executive producer Rick Gentile said: "It is not so much a ripple effect as it is a tsunami. The aura is gone." During October, $576.4 was spent on weekend golf broadcasts, according to TNS. When Woods was out with a knee injury in 2008 and early 2009, weekend television audiences sank by 47 percent, according to data from Nielsen.
To add further mud to the already-cloudy water, Brand Republicâ€
[â€¦] A messy divorce will likely further damage the Woods’ brand image and his value to advertisers. An unidentified source told People magazine in the US that [wife Erin] Nordegren had already met divorce lawyers to discuss her pre-nuptial agreement and she could win half of the estimated Â£337.5m Woods has earned in the five years they have been married.
- The Hobson and Holtz Report â€“ Podcast #508: December 10, 2009 â€“ discussion on how Tiger Woods could rebuild his reputation.