As part of our overall prep, we asked participants to take a short survey that will provide all of us with some useful metrics on a range of social media-related topics and what people are doing and thinking from the business-to-business point of view.
Some interesting but not surprising results from those who have responded so far:
- 92% answered â€˜yesâ€™ to the question â€œDo you think these online channels [public websites, social networks and Twitter] are effective?â€
- 84% said an official Twitter presence is very important to their business
- 92% said overall social media monitoring is also very important to their business.
- Over 30% didnâ€™t think much of doing display advertising within social networks or blog networks.
- Everyone (100%) so far says that their primary use of social media for business is to find out what consumers are saying about their organizations. (To me, that means listening.)
Just a sampler, and these results may well change as more people take the survey. Weâ€™ll be presenting the full results at the event. If youâ€™re registered as coming on Monday and havenâ€™t done the survey yet, please check your email again for the note from Kerry with a link to the survey that she sent out on November 30. Weâ€™d be very grateful if you would add your views as well, before Monday.
The survey results will be useful, a snapshot on what some people are doing with social media from a B2B perspective. Think of it as highly complementary to credible depth research on social media and communication in the UK such as the report from Econsultancy last week (and theyâ€™ll be there on Monday to talk about their research report).
The sign-up and ticket list is closed. But if you would like to join over 70 other business participants â€“ thereâ€™s no monetary cost to take part â€“ please email either Kerry or me and weâ€™ll see if we can squeeze you in.