Content summary: Mitch Joel's book offer; FIR Interview with Tac Anderson coming; update on the FIR Twitter List; FIR #500: more listener predictions; Dan York reports; the Media Monitoring Minute with CustomScoop; News That Fits: Ronna Porter's example on calling on your online community to verify your social media credentials in a job application, social media is influencing business decisions says new research from SNCR; David Philips reports; listener comments; music from Mario Tomic; and … [Read more...] about The Hobson and Holtz Report – Podcast #502: November 19, 2009
Archives for November 2009
A new Twitter app for Windows users from Seesmic
In my experience, the best way of interacting with your community on Twitter is by using a third-party application rather than via Twitter’s website. My app of choice on the desktop is TweetDeck, a product I’ve been using since it first appeared last year and which I’ve frequently written about. I also like Seesmic, an app with many similarities to TweetDeck and which is most often compared with TweetDeck in the various app popularity polls and reviews that appear from time to time. … [Read more...] about A new Twitter app for Windows users from Seesmic
A day for social media monitoring
Monitoring and ROI are two hot topics when it comes to social media. They’re two of the hottest topics for an event focused on social media, and there is one taking place in London on Tuesday November 17, where I’ll be as a speaker and panel discussion facilitator. Monitoring Social Media 09 is organized by Luke Brynley-Jones, and features an impressive line up of people and content all focused on discussion and analysis of topics like these: The ROI of social media monitoring … [Read more...] about A day for social media monitoring
Social media ROI can be entertainment
You have to hand it to Socialnomics author Erik Qualman – he knows how to tell a compelling story and sell his message, which obviously promotes his book. Check out his latest video Social Media ROI. Whatever you think of using the acronym ROI with social media – there is lots of different opinion out there – I think you’d agree that Qualman’s story makes it easier to understand a broad argument that social media means greater “financial efficiency†for many organizations, some of … [Read more...] about Social media ROI can be entertainment
The Hobson and Holtz Report – Podcast #501: November 16, 2009
Content summary: Reflections on FIR #500; FIR Interview with Steve Rubel is published; Michael Netzley reports from Singapore; the Media Monitoring Minute with CustomScoop; more comments from listeners about FIR #500; News That Fits: beating back bad press with Google AdWords, are you actually ready and able to listen and do social media monitoring?; listener comments discussion; music from The Plastic Pals; and more. Get FIR: Download the MP3 file (25Mb, 62:28) Subscribe to the RSS … [Read more...] about The Hobson and Holtz Report – Podcast #501: November 16, 2009