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Month: November 2009

A day for social media monitoring

Monitoring and ROI are two hot topics when it comes to social media. They’re two of the hottest topics for an event focused on social media, and there is one taking place in London on Tuesday November 17, where I’ll […]

Posted on November 16, 2009 BusinessCommunicationEventsMarketingPresentationsProfessional DevelopmentSocial MediaWeb

Social media ROI can be entertainment

You have to hand it to Socialnomics author Erik Qualman – he knows how to tell a compelling story and sell his message, which obviously promotes his book. Check out his latest video Social Media ROI. Whatever you think of […]

Posted on November 16, 2009 BusinessCommunicationInnovationMarketingOnline MediaSocial MediaWeb

The Hobson and Holtz Report – Podcast #501: November 16, 2009

Content summary: Reflections on FIR #500; FIR Interview with Steve Rubel is published; Michael Netzley reports from Singapore; the Media Monitoring Minute with CustomScoop; more comments from listeners about FIR #500; News That Fits: beating back bad press with Google […]

Posted on November 16, 2009November 16, 2009 For Immediate Release

Little trust in Technorati

Is Technorati worth anyone’s attention any more? I ask because I no longer have much faith in the accuracy of their data where Technorati’s information about your own site is different depending on where you see it. Here’s what I […]

Posted on November 15, 2009 BusinessCommunicationNevilleHobson.comReputationTechnologyWeblog ToolsWeblogs

Advertorial sharp practice

If you ever get a phone call from a company called PSCA International asking you to contribute an article for one of their magazines (which they call books), don’t get suckered into agreeing to do something and then finding out […]

Posted on November 15, 2009November 15, 2009 AdvertisingEthicsExperiencesReputation

A minimalist approach to PR outreach for Bing

Microsoft formally launched their Bing search engine in the UK last Friday. I saw a number of reports in the mainstream media on the day itself and one or two posts in the blogosphere. But that’s largely it from what […]

Posted on November 15, 2009November 15, 2009 CommunicationPublic RelationsSoftwareWeb

FIR Interview: Steve Rubel, Lifestreamer

If there’s one significant voice in the PR profession that attracts attention and influences opinion within the industry and outside of it on a global scale, that voice is Steve Rubel: PR practitioner at Edelman Digital, blogging pioneer, social media […]

Posted on November 14, 2009November 14, 2009 For Immediate Release

Cloud computing made simple

If you’re trying to understand technical concepts such as cloud computing, a resource like Wikipedia is helpful in explaining what it is. Yet even Wikipedia’s explanation  is difficult for some people to easily grasp. That’s where Lee Lefever enters the […]

Posted on November 13, 2009 BusinessCommunicationTechnologyWebWorkplace

The Hobson and Holtz Report – Podcast #500: November 12, 2009

Content summary: Welcome to the 500th episode; upcoming FIR Interview with Steve Rubel; Edelman launches TweetLevel while Waggener Edstrom prepares to launch TwendZ Pro; Dan York reports from Orlando, Florida; the Media Monitoring Minute with CustomScoop. What will FIR be […]

Posted on November 12, 2009November 12, 2009 For Immediate Release

Facebook is for brands – the careful ones

ReadWriteWeb published a detailed post today on research from Razorfish about online consumer behaviours with a strong focus on Twitter and Facebook. While the overall post makes for interesting reading and is very useful from a fact-finding perspective, what leapt […]

Posted on November 10, 2009 BusinessCommunicationMarketingSocial MediaSocial NetworksSocietyWeb

Proposed cookies law is an ass

“Breathtakingly stupid” are the words used by Struan Robertson, editor of Out-Law.com, in a post describing a new law that demands consent to cookies that will be in force across the European Union within 18 months. Cookies are small text […]

Posted on November 10, 2009December 1, 2011 EuropeLawTechnologyWeb

The Hobson and Holtz Report – Podcast #499: November 9, 2009

Content summary: Introducing FIR Phone Quicks on ipadio; FIR Interview with Steve Rubel coming; just ask @FIR if you want to be included in the FIR Twitter List; the next show is FIR number 500: add the hashtag #FIR500 if […]

Posted on November 10, 2009November 10, 2009 For Immediate Release

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