Content summary: FIR Interview with Tac Anderson posted; the Media Monitoring Minute with CustomScoop; News That Fits: Texas hospital puts social media front and centre in Fort Hood shooting crisis, "Facebook for business" coming soon from Salesforce, Goldman Sachs' expensive and poorly-thought-out PR initiative, when too much information is bad for the office, the coming together of SEO and PR, what FIR listener @46alpha does with social media in his day job; listener comments … [Read more...] about The Hobson and Holtz Report – Podcast #503: November 23, 2009
Archives for November 2009
WOMMA’s talkable tweets
A conference report with a difference, created by John Moore – a deck full of comments by participants at the WOMMA 2009 Summit last week on points of interest from their individual perspectives on presentations and keynotes, all told in 140-character bites posted to Twitter. As John describes them: talkable tweets. Talkable Tweets from WOMMA's 2009 SummitView more presentations from Word of Mouth Marketing Association. John explains: When you return from a conference chock-full of … [Read more...] about WOMMA’s talkable tweets
An outstanding customer service experience
I bought a new pair of shoes last week, a pair of Anatomic Gel slip-ons. The overall process, from first contact with the eventual retailer to delivery, was so outstanding that it’s the type of experience you really want to tell people about. I’d seen these particular shoes in the Jones the Bootmaker shop in Reading the week before and tried them on. Oh, what comfort! Soft leather and gel in the soles must all combine to provide such exquisite comfort. They didn’t have my size, though, … [Read more...] about An outstanding customer service experience
FIR Interview: Tac Anderson, Social Media Director, Waggener Edstrom
Tac Anderson, in his role of Director of Social Media for the PR agency Waggener Edstrom, led an effort to adopt the lifestreaming tool, Posterous, as a communication channel for the launch of Microsoft's retail stores. In this FIR Interview, co-host Shel Holtz explores with Tac the uses to which Microsoft is putting Posterous and how the results are being assessed. Tac also talks about Twendz Pro, the new real-time monitoring service launched recently by Waggener Edstrom. Get this podcast: … [Read more...] about FIR Interview: Tac Anderson, Social Media Director, Waggener Edstrom
Marketers ‘destroy customer relationships online’
A few weeks ago, I wrote about the problem with PR email, the results of a survey on people’s attitudes to the email that PR agencies and others send them. The survey paints a dismal picture of how email is used in the PR business. Now, here comes an equally bleak picture on what marketers do with email about their brands according to e-Orchard, a survey by London creative agency Stephens Francis Whitson. Brand Republic reports: […] The report claims to have uncovered evidence of … [Read more...] about Marketers ‘destroy customer relationships online’