Tac Anderson, in his role of Director of Social Media for the PR agency Waggener Edstrom, led an effort to adopt the lifestreaming tool, Posterous, as a communication channel for the launch of Microsoft’s retail stores. In this FIR Interview, co-host Shel Holtz explores with Tac the uses to which…
A few weeks ago, I wrote about the problem with PR email, the results of a survey on people’s attitudes to the email that PR agencies and others send them. The survey paints a dismal picture of how email is used in the PR business. Now, here comes an equally…
Content summary: Mitch Joel’s book offer; FIR Interview with Tac Anderson coming; update on the FIR Twitter List; FIR #500: more listener predictions; Dan York reports; the Media Monitoring Minute with CustomScoop; News That Fits: Ronna Porter’s example on calling on your online community to verify your social media credentials…
In my experience, the best way of interacting with your community on Twitter is by using a third-party application rather than via Twitter’s website. My app of choice on the desktop is TweetDeck, a product I’ve been using since it first appeared last year and which I’ve frequently written about.…
Monitoring and ROI are two hot topics when it comes to social media. They’re two of the hottest topics for an event focused on social media, and there is one taking place in London on Tuesday November 17, where I’ll be as a speaker and panel discussion facilitator. Monitoring Social…
You have to hand it to Socialnomics author Erik Qualman – he knows how to tell a compelling story and sell his message, which obviously promotes his book. Check out his latest video Social Media ROI. Whatever you think of using the acronym ROI with social media – there is…
Content summary: Reflections on FIR #500; FIR Interview with Steve Rubel is published; Michael Netzley reports from Singapore; the Media Monitoring Minute with CustomScoop; more comments from listeners about FIR #500; News That Fits: beating back bad press with Google AdWords, are you actually ready and able to listen and…
Is Technorati worth anyone’s attention any more? I ask because I no longer have much faith in the accuracy of their data where Technorati’s information about your own site is different depending on where you see it. Here’s what I mean. This is what Technorati says about this blog in…
