FIR Interview: Tac Anderson, Social Media Director, Waggener Edstrom

Tac Anderson, in his role of Director of Social Media for the PR agency Waggener Edstrom, led an effort to adopt the lifestreaming tool, Posterous, as a communication channel for the launch of Microsoft’s retail stores.

In this FIR Interview, co-host Shel Holtz explores with Tac the uses to which Microsoft is putting Posterous and how the results are being assessed. Tac also talks about Twendz Pro, the new real-time monitoring service launched recently by Waggener Edstrom.

Get this podcast:

About our Conversation Partner

Tac Anderson is the Director of Social Media at Waggener Edstrom’s Studio D group. Prior to that he worked at Hewlett-Packard where he managed both internal and external social media initiatives. Some of his work was a featured case study in the Harvard Business Review book Groundswell.

Tac has been actively engaged in social media marketing for the last 5 years. He’s a regular public speaker and blogs at www.newcommbiz.com.

Tac has a BA in Communications and an MBA from Boise State University. He currently lives in the Seattle area with his wife and 3 children.

FIR on Friendfeed

Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music – On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)