Tac Anderson, in his role of Director of Social Media for the PR agency Waggener Edstrom, led an effort to adopt the lifestreaming tool, Posterous, as a communication channel for the launch of Microsoft’s retail stores.
In this FIR Interview, co-host Shel Holtz explores with Tac the uses to which Microsoft is putting Posterous and how the results are being assessed. Tac also talks about Twendz Pro, the new real-time monitoring service launched recently by Waggener Edstrom.
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About our Conversation Partner
Tac Anderson is the Director of Social Media at Waggener Edstrom’s Studio D group. Prior to that he worked at Hewlett-Packard where he managed both internal and external social media initiatives. Some of his work was a featured case study in the Harvard Business Review book Groundswell.
Tac has been actively engaged in social media marketing for the last 5 years. He’s a regular public speaker and blogs at www.newcommbiz.com.
Tac has a BA in Communications and an MBA from Boise State University. He currently lives in the Seattle area with his wife and 3 children.
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This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
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(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)