Content summary: FIR Interview with Steve Rubel now happening later this month; Michael Netzley reports on social media tools in times of crisis in The Philippines, text messaging and Facebook in China, and FTC-like guidelines on social media disclosure coming to Singapore; the Media Monitoring Minute from CustomScoop; News That Fits: small businesses don’t find value in social media but they should, a kerfuffle brews for Pepsi and its AMP brand over iPhone app that scorns women, social media’s influence on search marketing, the irony of investing in social marketing while blocking your own employees, Twitter meet Second Life, guidelines for using avatars in business; listener comments discussion; music from Ghosts On The Radio; and more.

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For Immediate Release: The Hobson & Holtz Report, for October 12, 2009: A 66-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute – see the show notes home page for info.

• FIR #491 show notes at The New PR Wiki

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So, until Thursday October 15…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)