Updated on September 2, 2009
The book is endorsed by many influential business people including best-selling author and marketing expert Seth Godin, who proclaimed, "There will be two kinds of PR professionals in the future: those who read this book and get with the program, and the unemployed. Your choice."
The wide-ranging conversation included discussion about the book and specific content elements, how the book can help PR practitioners and others understand the evolving role of public relations, what social media can help communicators and businesses achieve, who should read this book, and more.
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About our Conversation Partners
Brian Solis is Principal of FutureWorks, an award-winning PR and New Media agency in Silicon Valley. Solis blogs at PR2.0, bub.blicio.us, and regularly contributes marketing and tech insight to industry publications.
He’s a published author and an avid speaker on the topic of new marketing and engagement. Solis is among the original thought leaders who paved the way for Social Media. He’s a co-founder of the Social Media Club and a founding member of the Media 2.0 Workgroup.
Deirdre speaks nationally on the topics of PR, social media communications and brand building. In June, Deirdre was featured as a keynote speaker for the Vocus 2009 Users Conference. Previously, she has spoken for the Public Relations Society of America (PRSA), Florida Public Relations Association (FPRA) The National Association of Broadcasters (NAB), Strategic Research Institute (SRI), Women’s Presidents Organization (WPO), and at a number of colleges and universities. Deirdre is a member of the PRSA and has served on the Board of NJ/PRSA and the New Jersey Advertising Club. She was named Woman of the Year in 2009 by the National Association of Professional Executive Women (NAPEW).
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(Cross-posted from For Immediate Release, Shelâ€™s and my podcast blog.)