Content Summary: A wide-ranging discussion on email marketing, beginning with commentary about Emailing in the Dark: What European Email Marketers Donâ€™t Understand about Deliverability, a survey by email marketing firm Return Path published last month.
The panel discussion included commentary and opinion on effective email marketing techniques, addressing customer perceptions of spam, suggestions and advice on email marketing, and more.
Discussion participants were FIR co-hosts Neville Hobson and Shel Holtz, and our panelists:
- Tami Forman, Director of Corporate Communications, Return Path
- Greg Cangialosi, CEO, BlueSky Factory
- John Wall, author of the Ronin Marketeer blog and co-host of the Marketing Over Coffee podcast
Plus, our listeners who called in to the live show with commentary as well as those in conversation in the FIR Live chat room at BlogTalk Radio: see those additional perspective on the discussion in the conversation and questions (plain-text file, opens in new tab/window) from the chat room.
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Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at email@example.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com.
You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). Weâ€™ll be happy to see how we can include your audio contribution in a show. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Live Call-In episode is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
(Cross-posted from For Immediate Release, Shelâ€™s and my podcast blog.)
[Blog] FIR Live #16: August 22, 2009 http://tinyurl.com/nt52h7
[…] FIR Live #16: August 22, 2009 â€“ panel discussion about email marketing […]