Content Summary: A wide-ranging discussion on email marketing, beginning with commentary about Emailing in the Dark: What European Email Marketers Donâ€™t Understand about Deliverability, a survey by email marketing firm Return Path published last month.
The panel discussion included commentary and opinion on effective email marketing techniques, addressing customer perceptions of spam, suggestions and advice on email marketing, and more.
- Tami Forman, Director of Corporate Communications, Return Path
- Greg Cangialosi, CEO, BlueSky Factory
- John Wall, author of the Ronin Marketeer blog and co-host of the Marketing Over Coffee podcast
Plus, our listeners who called in to the live show with commentary as well as those in conversation in the FIR Live chat room at BlogTalk Radio: see those additional perspective on the discussion in the conversation and questions (plain-text file, opens in new tab/window) from the chat room.
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(Cross-posted from For Immediate Release, Shelâ€™s and my podcast blog.)