Iâ€™m a long-time paying subscriber to The Economist, the only print publication I actually pay money for.
My subscription also gives me unfettered access to Economist.com online, as well as the ability to subscribe to the Economist podcast if I wish to. The podcast is one of my favourite listening experiences on the desktop.
The Economist has now rolled out something that I think will widen the appeal of the podcast â€“ the ability to get it in iTunes and, thus, sync it to your iPhone, iPod or iPod Touch for listening wherever you happen to be.
Getting hold of The Economist podcast has been a bit of a convoluted process until now:
[â€¦] Downloaded audio files are in zipped MP3 format and will need to be extracted using WinZip before you can listen to them. Once downloaded, you can listen from your computer or upload into a portable audio device.
Far too manual. I always used to listen on the desktop: too much hassle otherwise. Now, though, itâ€™s a breeze:
Our new RSS feed will automatically deliver the latest audio edition into your iTunes music library, just as soon as itâ€™s available. To set up, follow the prompts on the download page.
This process only needs to be completed once, after which time your personal channel will be authorised, and your iTunes music library will automatically update each time you launch the application.
For your convenience, we have made each separate section of the audio edition available as an RSS feed, along with the entire edition.
Your audio will be delivered in the latest m4a format, which is compatible with iTunes and most modern MP3 players.
And it works a treat. I really do like the choices you have where you can choose which section of the publication you want to subscribe to, or get the whole thing as one podcast (thatâ€™s what I prefer).
This is the first instance Iâ€™ve seen of that.
Now I will listen to The Economist on the go each week. Nice work.