FIR Live on Aug 22: Email marketing

FIR Live #16
Saturday August 22, 2009
10am PDT / 1pm EDT / 6pm UK

A recent study on email marketing suggests that 85% of organizations plan to increase their email marketing efforts. But another finds that two-fifths of marketers don’t even know if their email messages are being delivered successfully; those who are aware of delivery failures don’t have the tools to make sure those messages find their way to the right inbox.

In the meantime, IT departments and individuals do anything they can to keep a lot of those messages out of their inbox.

In this episode of FIR Live, we’ll talk with experts about email marketing, what works and what doesn’t.

John Wall, author of the Ronin Marketeer blog and co-host of the Marketing Over Coffee podcast, will join us, along with Greg Cangiolosi of email shop BlueSky Factory. We’re also hoping to have a representative from Return Path, the organization behind the study, E-Commerce Opportunities. And it’s altogether possible Christopher S. Penn, John Wall’s co-host, will also drop by.

Please join us with your questions, observations, and stories.

FIR Live #16 is set for Saturday, August 22, 2009, at 10am PDT, 1pm EDT, and 6pm in the UK. You can take part in the show by calling in to +1 347 324 3723. You can listen in live at the same number as well as online at You can also join in the chat by text in the chat room.

After the live show, the recording will be made available as a podcast as usual as part of the Hobson & Holtz Report.

We hope you’ll join us on August 22.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

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Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

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