schoolmealstwitter An imaginative use of Twitter.

Somerset County Council in southwest England is set to use Twitter to tell parents what’s on the lunch menu for their children at school.

This idea is part of the Council’s My School Lunch initiative, which includes an interactive website for teachers, parents and kids. The site asks parents to let the Council know what they think about the lunch menu.

The ‘tweet the menu’ service will be trialled for one term, with the results to be published online.

[…] From the start of the autumn term, the Council’s Somerset County Service will tweet each morning from @SCSSchoolMeals with the day’s lunch menu for all 88 schools across the county.

Parents, grandparents or carers can sign up to the service, which will also update subscribers on special theme days, tester sessions and how to apply for free school meals.

The barriers to entry for experimenting with new communication channels like Twitter are so low that anyone can try it out, whatever business you’re in.

All you need is some imagination, something that Karen Rafferty at the Council’s marketing department clearly has in abundance.

(Via BrandRepublic)

23 responses to “What’s for lunch today, Twitter?”

  1. fusionview (Yang-May Ooi) avatar

    Twitter Comment


    What’s for lunch today, Twitter?: School to tweet lunch menu. Parents, grandparents or carers can sign up to the.. [link to post]

    Posted using Chat Catcher

  2. What’s for lunch today, Twitter? — NevilleHobson.com http://bit.ly/8NAKg

  3. RT @tweetmeme What’s for school lunch today, Twitter? — NevilleHobson.com http://bit.ly/VK1Me

  4. What’s for lunch today, Twitter? — NevilleHobson.com http://bit.ly/i1FGP

  5. gyoung9751 (Glynn Young) avatar

    Twitter Comment


    RT @tweetmeme What’s for school lunch today, Twitter? — NevilleHobson.com [link to post]

    Posted using Chat Catcher

  6. What’s for lunch today, Twitter? — NevilleHobson.com http://bit.ly/rUCfg

  7. What’s for lunch today, Twitter? — NevilleHobson.com http://bit.ly/4CmTj

  8. What’s for lunch today, Twitter? — NevilleHobson.com http://bit.ly/oVM2c

  9. Nostradamus36 (Nostradamus36) avatar

    Twitter Comment


    What’s for lunch today, Twitter? — NevilleHobson.com [link to post]

    Posted using Chat Catcher

  10. baselope (baselope) avatar

    Twitter Comment


    What’s for lunch today, Twitter? — NevilleHobson.com: The barriers to entry for experimenting with new commu.. [link to post]

    Posted using Chat Catcher

  11. What’s for lunch today, Twitter? — NevilleHobson.com http://bit.ly/JhygK

  12. What’s for lunch today, Twitter? — NevilleHobson.com: … communication channels like Twitter are so low that anyone http://url4.eu/CrNS

  13. What’s for lunch today, Twitter? — NevilleHobson.com http://bit.ly/erLq9

  14. What’s for lunch today, Twitter? — NevilleHobson.com http://bit.ly/bH3PY

  15. What’s for lunch today, Twitter? — NevilleHobson.com http://bit.ly/GdGsW

  16. From Neville Hobson: School in England tweets lunch menu http://tinyurl.com/mxvsyb

  17. Max__Green (Max Green) avatar

    Twitter Comment


    @mrpenguino RT @jangles What’s for lunch today, Twitter? — NevilleHobson.com [link to post]

    Posted using Chat Catcher

  18. @mrpenguino RT @jangles What’s for lunch today, Twitter? — NevilleHobson.com http://bit.ly/VK1Me

  19. Well done Somerset My School Lunch http://bit.ly/U9jF5

  20. http://bit.ly/U9jF5

    Well done Somerset My School Lunch

  21. From my RSS: What’s for lunch today, Twitter?: An imaginative use of Twitter.
    Somerset County Counci.. http://bit.ly/ILoON

  22. […] What’s for lunch today, Twitter? […]

  23. brookeisjamiesbaby avatar
    brookeisjamiesbaby

    whats for lunch at school today I go to crhs in chapmanville W.V. idk whats for lunch sumbody needs 2 tell me!