BrightIdea describes itself as a "the global leader in on-demand innovation management."

Its idea collection software is similar to the platform that underlies Dell’s IdeaStorm and My Starbucks Idea, but collecting ideas is only part of BrightIdea’s approach. Managing the ideas through company processes is at the heart of BrightIdea.

In this FIR Interview, Neville Hobson and Shel Holtz speak with BrightIdea founder and CEO Matthew Greeley about the notion of crowdsourcing and the philosophy BrightIdea has adopted in bringing the benefits of crowdsourcing to its clients.

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About our Conversation Partner

Matthew Greeley is Founder and CEO of BrightIdea.com, the global leader in On-Demand Innovation Pipeline Management (IPM) software.

Prior to founding BrightIdea.com, Matthew consulted for Wrenchead.com, helping them raise over $100 million in venture funding from investors.

Before joining Wrenchead.com, Matthew co-founded enterprise software provider Alyanza Software, which was acquired by Niku eight months after founding, yielding triple digit returns to early investors.

He holds a degree in Computer Engineering from Stevens Institute of Technology and studied Creativity and Marketing at Stanford University. Matthew also sits on the board of directors of ClearDay Technologies.

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Podsafe music – On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)