FIR Interview: Matthew Greeley, Founder and CEO, BrightIdea

brightidealogo BrightIdea describes itself as a "the global leader in on-demand innovation management."

Its idea collection software is similar to the platform that underlies Dell’s IdeaStorm and My Starbucks Idea, but collecting ideas is only part of BrightIdea’s approach. Managing the ideas through company processes is at the heart of BrightIdea.

In this FIR Interview, Neville Hobson and Shel Holtz speak with BrightIdea founder and CEO Matthew Greeley about the notion of crowdsourcing and the philosophy BrightIdea has adopted in bringing the benefits of crowdsourcing to its clients.

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About our Conversation Partner

matthewgreeley Matthew Greeley is Founder and CEO of, the global leader in On-Demand Innovation Pipeline Management (IPM) software.

Prior to founding, Matthew consulted for, helping them raise over $100 million in venture funding from investors.

Before joining, Matthew co-founded enterprise software provider Alyanza Software, which was acquired by Niku eight months after founding, yielding triple digit returns to early investors.

He holds a degree in Computer Engineering from Stevens Institute of Technology and studied Creativity and Marketing at Stanford University. Matthew also sits on the board of directors of ClearDay Technologies.

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(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

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