Pushing the buzzword comfort zone

TechCrunch writer Robin Wauters wrote a terrific post yesterday on the ten words he would love to see banned from press releases.

Big topic, Robin! You’re talking about changing a total mindset, a way of thinking, that’s prevalent in many organizations where jargon and buzzwords define a powerful comfort zone.

PRs, try something like this in your next press release planning meeting.

See if you can facilitate some change. Or come to the moment when you realize this isn’t the place for you any more.

From little acorns, etc.

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

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