TechCrunch writer Robin Wauters wrote a terrific post yesterday on the ten words he would love to see banned from press releases.
Big topic, Robin! Youâ€™re talking about changing a total mindset, a way of thinking, thatâ€™s prevalent in many organizations where jargon and buzzwords define a powerful comfort zone.
PRs, try something like this in your next press release planning meeting.
See if you can facilitate some change. Or come to the moment when you realize this isnâ€™t the place for you any more.
From little acorns, etc.