Last week, Gartner did indeed publish this year’s report, the Hype Cycle For Emerging Technologies 2009 report, available for clients to purchase for $1,995.00.
But unlike hype cycle reports in previous years – which I’ve reported on each year since 2006 – 2009 marks a new approach by Gartner that restricts usage of the charts from the report under a policy of tighter copyright and protection of intellectual property, updated on July 31.
What this means is that, as I’m not a client of Gartner, I can’t post the latest hype cycle chart here in this post without Gartner’s express permission. This situation seems clear from a perusal of their revised copyright and quote policy. So other than the image snip you see at the top of the page, that’s all that will be here unless I get permission from Gartner.
[Update Aug 6:] I did get permission from Gartner to post the graphic, so here it is. A specific post to come at some point soon.
That doesn’t seem to be stopping others, though, as you’ll see if you simply google for “gartner emerging technologies hype cycle 2009.”
It seems to me that Gartner haven’t got the balance right in protecting their intellectual property rights vs enabling legitimate third-party use of their imagery to support commentary and opinion about their research. I recorded some out-loud-thinking on this a bit earlier.
It’s fair enough to take steps to protect your copyright, as I mentioned before. And I respect Gartner’s right to that, which is why I haven’t simply gone ahead and used the latest chart.
But is this just too restrictive? Too rigid? Too controlled?
Would it not have been simpler for Gartner to enable casual use of the hype cycle chart in blogs and other online content that drives discussion and buzz about their research, recognizing that comment and opinion will be as wide and as varied as there are people with opinions, thus enriching the overall conversation about Gartner’s hype cycle?
How do you see it?