A new study from social media researchers Anderson Analytics shows how different generations are using social networks like Facebook, MySpace, Twitter, and LinkedIn.
If you pay attention to such metrics as have been published over the past year, it probably won’t surprise you to note that the older you are, the more likely you will be to be a Facebook or Twitter user, according to the study.
This is clearly suggested in the table of generations you see here.
The research relates to users in the USA of the social networks mentioned. Although I don’t know of any similar research for the UK, I wouldn’t be surprised if the picture here isn’t that dissimilar.
Inside Facebook has a good take on the stats:
[…] 75% of Generation Y users (15 to 29 years old) use MySpace compared to Facebook at 65%. Usage of Twitter (14%) and LinkedIn was up for this group. Respondents in the Generation X (30 to 44 years old), baby boomers (44 to 65 years old), and the WWII categories are more likely to use Facebook, followed by MySpace, Twitter, and LinkedIn. In other words, Facebook is becoming a popular site among the older generations – but the more telling stats here would be on growth and engagement.
So Gen Xers are the middle bulge, as it were, on Facebook and Twitter usage in particular. But the heavy users are members of the oldest generation, especially Facebook.
All of distinct interest to marketers, I would imagine.
And if you sometimes scratch your head over labels like Gen X, Y or Z, Inside Facebook helpfully notes the age demographics. This concise description list on Wikipedia will also help.
Related posts:
39 responses to “Facebook and Twitter are for oldies”
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Facebook and Twitter are for oldies — NevilleHobson.com [link to post]
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RT @vbarriage Facebook and Twitter are for oldies — NevilleHobson.com [link to post] (perhaps it has more value for us grannies ;)
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Facebook and Twitter are for oldies — NevilleHobson.com: A new study from social media researchers Anderson Anal.. [link to post]
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[…] Facebook and Twitter are for oldies (nevillehobson.com) […]
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Facebook and Twitter are for oldies [link to post]
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Facebook and Twitter are for oldies — NevilleHobson.com: If you pay attention to such metrics as have been publi.. [link to post]
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Facebook and Twitter are for oldies — NevilleHobson.com: Usage of Twitter (14%) and LinkedIn was up for this gro.. [link to post]
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I am a more than 20-month-old-Twitter-OLDIE who’s only been tweeting past 10 months! If Twitterers and Facebookers are OLDIES, Myspacers are ancient, no? Oh wait, there’s generation X, Y and Z… Man, I am feeling older than I really am now! heee heee
Nice blog by the way – will explore more!
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RT @Milieunet RT @jangles Facebook and Twitter are for oldies — NevilleHobson.com [link to post]
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http://www.395k.com Facebook and Twitter are for oldies — NevilleHobson.com [link to post]
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RT @PauloFurtado Facebook and Twitter are for oldies [link to post] — I love being an “oldie”! lol
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Usage of Twitter (14%) and LinkedIn was up for this group. Respondents in the Generation X (30 to 44 years old),.. [link to post]
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RT @jangles Facebook and Twitter are for oldies — NevilleHobson.com [link to post]
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Facebook and Twitter are for oldies — NevilleHobson.com [link to post]
(Great read)
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Facebook and Twitter are for oldies [link to post] #postrank #marketing
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[…] NevilleHobson.com: A new study from social media researchers Anderson Analytics shows how different generations are […]
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Social Network Usage rapidly trending older…and wiser! [link to post]
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RT @terryfry: Facebook and Twitter are for oldies — NevilleHobson.com [link to post]
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RT@LouSagar Social Network Usage rapidly trending older…and wiser! [link to post]
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RT @LouSagar Social Network Usage rapidly trending older…and wiser! [link to post]
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[…] Facebook and Twitter are for oldies (nevillehobson.com) […]
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Facebook and Twitter are for oldies — NevilleHobson.com: Welcome to NevilleHobson.com – the place at the interse.. [link to post]
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Facebook and Twitter are for oldies — NevilleHobson.com http://bit.ly/ssRVi
Facebook and Twitter are for oldies — NevilleHobson.com http://bit.ly/5pYBO
Facebook and Twitter are for oldies http://t.love.com/237617895
Facebook and Twitter are for oldies — NevilleHobson.com http://bit.ly/ssRVi
Facebook and Twitter are for oldies — NevilleHobson.com http://bit.ly/jJ9fu
RT @SocialMediaComm: Facebook and Twitter are for oldies — NevilleHobson.com http://bit.ly/ssRVi Me: hopefully raising social media IQ…
[…] Facebook and Twitter are for oldies — NevilleHobson.com […]
bin ich doch RT @conosco #LINK Facebook and Twitter are for oldies (sag ich doch) http://snipurl.com/ojguh
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#LINK Facebook and Twitter are for oldies (sag ich doch) [link to post]
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bin ich doch RT @conosco #LINK Facebook and Twitter are for oldies (sag ich doch) [link to post]
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#LINK Facebook and Twitter are for oldies (sag ich doch) http://snipurl.com/ojguh
bin ich doch RT @conosco #LINK Facebook and Twitter are for oldies (sag ich doch) http://snipurl.com/ojguh
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Passt: Facebook and Twitter are for oldies [link to post] (via @conosco)
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RT @jangles Facebook and Twitter are for oldies — NevilleHobson.com http://bit.ly/ksM79
It’s official: if you can read this, you are old. http://tinyurl.com/l4uqo4 (thx to @jangles
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Regardless of age group, Twitter caters to the extreme and is a niche market for sure:
http://brentvw.blogspot.com/2009/08/twitter-is-extreme.html