Content summary: FIR Interview with Chris Brogan posted; FIR Interview coming with Brian Solis and Deirdre Breakenridge, and another one in the works with Mitch Joel; SNCR Awards deadline is Sept 7; MyChingo/MobaTalk is no more; IABC Cafe2Go interview with Roger D'Aprix posted; Shel re-starts StopBlocking.org; Michael Netzley interviews documentary film maker and educator Tan Siok Siok in Beijing about Twittamentary; the Media Monitoring Minute with CustomScoop; News That Fits: Kim Kardashian PR … [Read more...] about The Hobson and Holtz Report – Podcast #479: August 31, 2009
Archives for August 2009
Pay attention to augmented reality
Is augmented reality going to be the Next Big Thing? A lot of people think so, as all the increasing talk is helping the topic rapidly ascend the Technology Trigger in Gartner’s 2009 hype cycle for emerging technologies published last month. I wrote about this topic in July. Now it’s one I keep seeing popping up everywhere. With so much hype already, and the build-up increasing, what’s the best way to grasp what augmented reality means in a practical sense in your daily life? Here’s … [Read more...] about Pay attention to augmented reality
PR Boo #3
Three great items this week: Dave Fleet’s advice for entry-level PR professionals (which I reckon applies to every-level PR professionals); Shel Holtz and firing up StopBlocking.org; and Dave Jones’ report on his colleague Niall Cook updating Hill & Knowlton’s social media guidelines. Listen! Links to the blog posts I talked about: 14 Key Skills & Attributes For New Public Relations Professionals – Dave Fleet Revitalizing StopBlocking.org – Shel Holtz Have your … [Read more...] about PR Boo #3
Social media and a fundamental shift
Can social media change the rules of old-world business? That’s a question I’ve been mulling over during the past week or so in thinking about how and where social media fits into an organization’s business planning as part of the array of communication tools and channels available to everyone today. Yet social media are simply tools and means that people use to connect with other people. They represent different ways of communicating than we’ve been accustomed to, as well as different … [Read more...] about Social media and a fundamental shift
A conversation with Roger D’Aprix
A couple of days ago, I had the great pleasure of engaging in conversation with someone who has been a huge influence over the past twenty years in shaping a great deal of my thinking about organizational communication and employee engagement. That ‘someone’ is Roger D’Aprix, a man who IABC named as “one of the most influential thinkers in the communication profession in the last 25 years.†We have one coincidence in our professional lives in that we both worked for William M Mercer … [Read more...] about A conversation with Roger D’Aprix
The consequences of texting while driving
In the UK, using a mobile phone while driving is illegal. That applies to any use of a mobile device, whether to make/receive a phone call or a text message. A text message? Surely you wouldn’t type texts when you’re driving your car? Would you? Of course not! But if you do – and it’s more likely that you do in the US where there are no national laws against using mobile devices while driving, I hear from many American friends, and few state laws – you might want to ask any texting … [Read more...] about The consequences of texting while driving
Call to action to stop blocking
Two years ago, my podcasting partner Shel Holtz started a campaign called Stop Blocking as a means of drawing attention to a practice by some organizations to prevent access by employees to wide swathes of content on websites, blogs and other places online. During the past few years, Shel gathered information and published posts on the Stop Blocking blog highlighting what was going on in many workplaces. Companies everywhere are blocking employee access to the Net, fueled by questionable … [Read more...] about Call to action to stop blocking
FIR Interview: Chris Brogan, "Trust Agents" co-author and president, New Marketing Labs
Chris Brogan is a well-known name in the social media world through his prolific blogging and speaking, his involvement with organizations like Izea and now with the book he has co-authored, Trust Agents. On the eve of the launch of Trust Agents, blogger Leah Jones questioned Brogan's trustworthiness after he accepted a consulting assignment from Sony, a client with which he first made contact at the Consumer Electronics Show, which he was visiting as part of a blogger outreach campaign … [Read more...] about FIR Interview: Chris Brogan, "Trust Agents" co-author and president, New Marketing Labs