Content summary: Kami Watson Huyse, APR, is our guest co-host while Neville attends a Financial Times blogger outreach event; discussion of the role of ROI in measuring the impact of social media; Dan York reports on Google Chrome, United Breaks Guitars and the denial-of-service attacks originally presumed to be launched from North Korea; Neville follows up on the NLA's plan to charge for using links to members' newspaper articles; Media Monitoring Minute; News That Fits: TechCrunch's ethics … [Read more...] about The Hobson and Holtz Report – Podcast #466: July 16, 2009
Archives for July 2009
Spreading the word about swine flu
Although swine flu isn’t the permanent news headline it was a few months ago, it’s still very much a virus whose spread and effects around the world become more alarming-looking whenever news about it is reported. That’s beginning to happen again with increasing frequency. Here in the UK, we’ve had 17 deaths so far, reported infections are more than 9,700, and the government has moved its health focus from containment to treatment. There’s even talk about vaccinating the entire … [Read more...] about Spreading the word about swine flu
The passions of producing FIR
If you listened to FIR 465 on Monday, or you subscribe to the FIR blog posts RSS feed, you’ll know that I won’t be co-presenting today’s episode of The Hobson and Holtz Report podcast with Shel. Instead, you’ll have the opportunity of enjoying the participation of guest co-host Kami Watson Huyse, a public relations consultant based in Houston, Texas, principal of virtual agency My PR Pro, active in social media circles and a long-time blogger. We’ve had a few other instances … [Read more...] about The passions of producing FIR
Facebook’s big number: 250 million
Social networking site Facebook said today that its user base now comprises over 250 million people around the world. While the announcement post by founder Mark Zuckerberg isn’t especially compelling (it reads like a rather un-compelling corporate announcement), the interactive visual timeline of membership growth to that quarter-billion number is worth a look. It’s interesting to see the growth flow, out of the US to the UK then spreading into other parts of Europe, the Middle East and … [Read more...] about Facebook’s big number: 250 million
Teen views on what’s hot and what’s not
The story of the teenager on work experience at financial services firm Morgan Stanley in London – what my American friends call an ‘intern’ – who wrote a research paper on teenagers’ online media habits has grabbed attention everywhere as the FT reports. The paper describes how Morgan Stanley's European media analysts asked Matthew Robson, one of the bank’s interns from a London school, to describe his friends’ media habits. […] His report proved to be "one of … [Read more...] about Teen views on what’s hot and what’s not
Easy FT on the iPhone
The Financial Times has joined the growing group of media companies offering an easy means for readers and subscribers to access the newspaper’s online content from wherever they happen to be via a bespoke app for the iPhone. Today the FT launched its new FT mobile app for iPhone (iTunes link) that combines clean and fast access to FT.com content with the iPhone’s oh-so-easy user interface. And a pretty experience it is, too, as this Animoto video at YouTube that I made from screenshots … [Read more...] about Easy FT on the iPhone
The Hobson and Holtz Report – Podcast #465: July 13, 2009
Content summary: FIR Interview with Silvia Cambie and Yang-May Ooi about their new book posted; the Clickable Gurus debut; Michael Netzley reports from Singapore with a follow-up on China and the Green Dam, and more; the Media Monitoring Minute with CustomScoop; News That Fits: back to the dark ages with NLA's pay per link plan for PR agencies, AP proposes new article formatting for the web, MS&L launches influencer social media and community campaign management tool, blogs are biggest … [Read more...] about The Hobson and Holtz Report – Podcast #465: July 13, 2009
Google embraces Twitter
Google has 46 separate Twitter accounts when I looked just now. Like every other company looking at tools like Twitter, they’re no different – Google people want to be where other people are online. Clearly, Google-owned Jaiku (remember that?) isn’t the place at all – to be fair, maybe it’s focus has changed now – although the company is publicly supportive of that micro-blogging service as this comment by Marissa Mayer in an interview in June and published in The Guardian last … [Read more...] about Google embraces Twitter