Itâ€™s advertising du jour in the movie and television business to use banner ads and other eyeball-catching imagery on the web to promote your new movie or TV series. Websites, too, employing all the latest audio-visual and social media magic to make the visitor experience as clickable as possible. Hereâ€™s something new that caught my eye from two different but related perspectives â€“ imagination and control. The image you see here is a web ad promoting the Dollhouse TV series where the … [Read more...] about Twitter marketing: genuine works
Archives for July 2009
An email from Dean Whitbread, trustee at (and a founder of) the UK Podcasters Association (UKPA), brings news that the UKPA has joined forces with the Open Rights Group (ORG) in the UK, and will cease operation as a distinct entity on August 22. Dean says: The trustees and chairman have decided that it makes a lot of sense in these turbulent times to be part of a bigger organisation, and the Open Rights Group, a close ally and friend of the UKPA since our formation, has been welcoming and … [Read more...] about UKPA becomes ORG Media Makers Group
Even on just a first glance, Twitter 101 A Special Guide is an online resource Iâ€™d recommend to anyone thinking of using Twitter to support their business goals. In fact, for anyone already using Twitter in business, itâ€™s worth reading. Youâ€™ll learn things. Here youâ€™ll find a well-written and realistically-focused collection of web pages that will help you understand why Twitter isnâ€™t simply another traditional marketing channel. [â€¦] Twitter isnâ€™t just about useful immediacy. … [Read more...] about Twitter 101 for business: just what you need
Content summary: The Bad Pitch Blog bloggers are hosting a teleseminar. An FIR interview with Chris Aung-Thwin and Jack Horwitz of HomelessNation.org interview is up. There will be no FIR Live in July; our next BlogTalk Radio show is set for August 22.We don't understand the disconnected nature of podcast reviews on iTunes. Dan York reports on interoperability of hosted sites and applications. The Media Monitoring Minute looks at the Amazon acquisition of Zapos.com. News That Fits: a HubSpot … [Read more...] about The Hobson and Holtz Report – Podcast #468: July 23, 2009
Iâ€™d not heard of Muck Rack before reading Mashableâ€™s report on a new service the company has just launched â€“ the one-line news release distribution via Twitter. Muck Rackâ€™s prime claim to fame to date is as a place on the web that aggregates tweets from journalists, mainly in the US, in real time. Now comes the Twitter release service. [â€¦] a new service for PR pros to publish one line press releases, up to 130 characters long, that can include links to other media and press … [Read more...] about Would Muck Rack meet your PR need?