The Hobson and Holtz Report – Podcast #466: July 16, 2009

Content summary: Kami Watson Huyse, APR, is our guest co-host while Neville attends a Financial Times blogger outreach event; discussion of the role of ROI in measuring the impact of social media; Dan York reports on Google Chrome, United Breaks Guitars and the denial-of-service attacks originally presumed to be launched from North Korea; Neville follows up on the NLA’s plan to charge for using links to members’ newspaper articles; Media Monitoring Minute; News That Fits: TechCrunch’s ethics called into question after publishing documents stolen from Twitter, study measures the chatter of the news cycle, mommy bloggers plan a weeklong PR blackout, Morgan Stanley intern says teens don’t use Twitter and are happy to pay for live events; listeners’ comments; music from Lisa Blanco; and more.

About our guest co-host: Kami Watson Huyse, APR, is a sought-after speaker and writes an award-winning blog, Communication Overtones, on the topic of public relations and social media strategy. She is a senior communicator with nearly 15 years of experience in crisis communication, reputation management, focus group research and media relations.

Her ideas and work are featured in several books about social media including The New Rules of Marketing and PR, and Now is Gone. She is also a contributor to the MARCOM and PRSA Byline blogs. As a media relations specialist she has garnered coverage for her clients in media outlets such as the Washington Post, the Wall Street Journal, the CBS Early Show and the San Antonio Express News, among others.

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For Immediate Release: The Hobson & Holtz Report, for June 22, 2009: A 65-minute podcast recorded live from Houston, Texas, and Concord, California, USA.


Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute – see the show notes home page for info.

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So, until Monday July 20…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)


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