FIR Interview: Jeremy Woolf, Text 100

PR agency Text 100 recently released the results of a global blogger survey that revealed much about blogger preferences for being contacted by PR practitioners, social media releases vs traditional releases and a variety of other topics.

In this FIR Interview, conducted by FIR Asia Correspondent Michael Netzley, Text 100 Senior Vice President Jeremy Woolf discusses the survey results and their implications for the profession.

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About our Conversation Partner

Jeremy Woolf is Text 100’s Greater China Lead, where he manages all facets of the Hong Kong business including leading Text 100’s team of experienced local consultants, developing client programs and driving business development. The Text100 Sr. Vice President also provides senior level consultancy to Text 100’s clients in Hong Kong and across Asia Pacific. He is also Text 100’s global social media lead.

A 10-year Text 100 veteran, Jeremy previously held the position of Asia Pacific IBM client advocate, responsible for the company’s relationship with IBM across six Asia Pacific markets. He also oversaw Text 100’s global SMART PR methodology and PR automation development. In addition, he has authored and delivered media training, crisis communications, message development, presentation skill and advanced PR skills courses to senior executives across the region.

Jeremy joined Text 100 as an account manager in the Sydney office in 1999. He oversaw local and regional client campaigns for companies such as Adobe Systems, Seagate Technology and Brio Software, and relocated to Hong Kong in September 2005. Jeremy has worked in public relations and advertising in Hong Kong, Australia, and New Zealand for more than 13 years.

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This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music – On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

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