The Hobson and Holtz Report – Podcast #462: July 2, 2009

Content summary: Lee Aase, manager of syndication and social media for The Mayo Clinic, joins Shel as guest co-host; please vote for FIR on Podcast Alley; Lee and Shel discuss the growth of social media in health care; the Media Monitoring Minute with CustomScoop; Dan York reports on Facebook privacy changes; News That Fits: Malcolm Gladwell vs Chris Anderson, a Johns Hopkins executive blogs and tweets her kidney donation, why you should monitor your URLs on Twitter, the Blog Council becomes the Social Media Business Council and moves to socialmedia.org, half of intranets have adopted Enterprise 2.0, senior journalists are jumping ship for new careers in the PR industry; David Phillips reports on research he’ll present at a conference at Lake Bled, Slovenia; listener comments; music from Chester Bay; and more.

About our guest co-host: Lee Aase is manager of Syndication and Social Media for Mayo Clinic. His team’s focus is developing quality medical news resources for mainstream media, and using social media applications to create more in-depth, extended relationships directly with key stakeholders. Lee lives in Austin, Minnesota and is the chancellor of Social Media University Global (SMUG).

Be sure to listen to our interview with Lee from February 2009.

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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report, for July 2, 2009: A 71-minute podcast recorded live from Concord, California, and Rochester, Minnesota, USA.


Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute – see the show notes home page for info.

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So, until Monday July 6…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

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