Has the government finally got it right re the controversial identity card scheme for the UK? The Home Office is now talking less about counter-terrorism and more about easing travel in Europe, says eWeek Europe. […] in a rather downplayed statement on the benefits of the card, Home Secretary Alan Johnson opted to avoid the rhetoric about preventing acts of terrorism which have previously been attributed to the ID Card and instead appeared to argue that citizens already carry around … [Read more...] about ID cards: It’s all in the positioning
Archives for July 2009
IABC employment survey paints mixed picture
The results of the latest IABC member survey on employment issues carried out in June indicates that over 14% of members have lost their jobs in the last 12 months. That’s a lot of people as the professional association currently counts 15,500 members worldwide, so if you project the figure out, it translates as about 2,170 members. That's an increase over the survey taken three months ago, when fewer than 11% of members reported losing their job in the last 12 months, and it’s well above … [Read more...] about IABC employment survey paints mixed picture
FIR Cut: Back-to-school pitches go social with Facebook and Twitter
Overflow from FIR #470 on July 30, 2009. USA Today: This year, back-to-school marketing is all about driving discussion in online social-media "communities." Download this podcast (2.4Mb, 5:59) If you want to automatically receive FIR Cuts as they’re published, subscribe to the RSS feed. (What are FIR Cuts?) … [Read more...] about FIR Cut: Back-to-school pitches go social with Facebook and Twitter
The Hobson and Holtz Report – Podcast #470: July 30, 2009
Content summary: Upcoming FIR Interview is coming; developing stories we're watching: the SpinVox kerfuffle, patent for podcasting by VoloMedia, the extraordinary tale of Aral Balkan and Sys-Con/Ulitzer; Dan York reports on the Microsoft-Yahoo search and online advertising deal; the Media Monitoring Minute with CustomScoop; News That Fits: could marketing investments grow because of buzz?, Journalism.co.uk crowd sources how to write the perfect press release, why you should conduct a social … [Read more...] about The Hobson and Holtz Report – Podcast #470: July 30, 2009
Trust is coming back, says Edelman
In January, PR firm Edelman published their 2009 Trust Barometer survey of trust and credibility in business and government (PDF download), an annual survey conducted in 20 countries. The global picture six months ago was, broadly speaking, one of pessimism and distrust almost across the board in business and government. It showed a snapshot picture of people’s opinions when they were asked in December 2008 what they thought, reflecting sentiment at that time about what had been going on in … [Read more...] about Trust is coming back, says Edelman
Communication: Essential for CEOs
How far should CEOs engage with the media, asks the FT, seeking to find the answer to a simple question: Should business leaders be vocal in pressing their case via the airwaves and newsprint or should they avoid the potentially negative exposure altogether? Credible answers are provided by an academic, a CEO, a media expert and a consultant. All of them are in broad agreement that a primary role of a CEO is to lead by example which also means communicating with the outside world often in ways … [Read more...] about Communication: Essential for CEOs
A Twitter guide that’s worth a look
With headlines ranging from the sublime (ministers and dummies in the Daily Mail) to the ridiculous (‘Big Brother’ in The Guardian), headline-writers in the UK mainstream media have had a field day over the past 24 hours in how they’ve chosen to focus reporting about the template Twitter strategy for government departments published last week (on July 21, to be precise), and which they’ve just found out about. The 20-page guidelines document was written by Neil Williams, head of … [Read more...] about A Twitter guide that’s worth a look
The Hobson and Holtz Report – Podcast #469: July 27, 2009
Content summary: Flight delays for Shel; upcoming FIR Interview with Dell's Richard Binhammer and Kerry Bridge; Michael Netzley reports from Singapore on the US Foreign Corrupt Practices Act and 'respondeat superior'; the Media Monitoring Minute with CustomScoop; News That Fits: crisis PR and the SpinVox kerfuffle, marketers are emailing in the dark survey says, Universal McCann's Wave4 study shows global active internet audience of 625 million, Twitter launches guide to using Twitter for … [Read more...] about The Hobson and Holtz Report – Podcast #469: July 27, 2009