July 2009 - NevilleHobson.com

ID cards: It’s all in the positioning

Has the government finally got it right re the controversial identity card scheme for the UK? The Home Office is now talking less about counter-terrorism and more about easing travel in Europe, says eWeek Europe. [â€¦] in a rather downplayed statement on the benefits of the card, Home Secretary Alan Johnson opted to avoid the rhetoric about preventing acts of terrorism which have previously been attributed to the ID Card and instead appeared to argue that citizens already carry around…

IABC employment survey paints mixed picture

The results of the latest IABC member survey on employment issues carried out in June indicates that over 14% of members have lost their jobs in the last 12 months. Thatâ€™s a lot of people as the professional association currently counts 15,500 members worldwide, so if you project the figure out, it translates as about 2,170 members. That’s an increase over the survey taken three months ago, when fewer than 11% of members reported losing their job in the last…

FIR Cut: Back-to-school pitches go social with Facebook and Twitter

Overflow from FIR #470 on July 30, 2009. USA Today: This year, back-to-school marketing is all about driving discussion in online social-media "communities." Download this podcast (2.4Mb, 5:59) If you want to automatically receive FIR Cuts as theyâ€™re published, subscribe to the RSS feed. (What are FIR Cuts?)

The Hobson and Holtz Report – Podcast #470: July 30, 2009

Content summary: Upcoming FIR Interview is coming; developing stories we’re watching: the SpinVox kerfuffle, patent for podcasting by VoloMedia, the extraordinary tale of Aral Balkan and Sys-Con/Ulitzer; Dan York reports on the Microsoft-Yahoo search and online advertising deal; the Media Monitoring Minute with CustomScoop; News That Fits: could marketing investments grow because of buzz?, Journalism.co.uk crowd sources how to write the perfect press release, why you should conduct a social media audit, what the CEO of Crocs did when a…

Trust is coming back, says Edelman

In January, PR firm Edelman published their 2009 Trust Barometer survey of trust and credibility in business and government (PDF download), an annual survey conducted in 20 countries. The global picture six months ago was, broadly speaking, one of pessimism and distrust almost across the board in business and government. It showed a snapshot picture of peopleâ€™s opinions when they were asked in December 2008 what they thought, reflecting sentiment at that time about what had been going on in…