FIR Live #15 Friday, June 26, 2009 10 a.m. PDT / 1 p.m. EDT / 6 p.m. UK An activity almost guaranteed to provoke reactions from people far beyond the PR community is that of pitching: the act of “stretching my imagination and getting me excited,†according to one definition…
Love this plea by BL Ochman to PR people: “Please take this quiz before you send out another press release or email pitch.†Has the print, online or broadcast reporter you are pitching ever covered this topic? Would this pitch or release elicit a response from people who read it?…
While the mainstream media is proving its worth (and its mettle) in its reporting of fast-moving events in Iran, that parallel universe known as social media is a channel for huge volumes of comment and opinion, the type that is more local and niche and which typically doesn’t get the…
This morning, I picked up a copy of today’s Daily Telegraph, the edition of the paper that includes “The Complete Expenses Files,†a 68-page report detailing the revelations about MPs’ expenses that the paper has been publishing every day for the past month or so. The first thing that struck…
Earlier this week, the government published the details of expenses claimed by Members of Parliament. Plenty has been talked about during the past few months in relation to MPs’ expenses, not the least of which has been the ongoing scoop by The Daily Telegraph in exposing some truly extraordinary behaviours…
In light of what’s happening in Iran at the moment, and the role of social media in connecting people, a new report on the Arabic blogosphere makes for interesting reading. While Iran isn’t an Arab country, its location and influence in an area of the world constantly in the news…
Content summary: Guest line-up confirmed for next FIR Live on Blogtalk Radio on June 26; Dan York reports on iPhone OS 3.0, TweetDeck, and more; the Media Monitoring Minute with CustomScoop; News That Fits – Top PR firms fail to make the grade online, British Airways asks its marketing team…
The two primary Twitter applications for the desktop – TweetDeck and Seesmic Desktop – released new versions in the past 24 hours. Both are the latest salvoes in a battle where one winner could gain supremacy as the app on the desktop for keeping in touch with what’s happening on…
