Content summary: Steve Crescenzo joins Shel as special guest co-host in Neville’s absence. The Mayo Clinic’s Lee Aase will fill in for Neville on Thursday. FIR Live from June 26 is up featuring a conversation about influencer outreach with special guest Gary Vaynerchuk, along with John Cass, Connie Bensen, Connie Reece, and Kaitlyn Wilkins of OgilvyPR. Neville welcomes Steve and explains his absence. Follow-up to a conversation from episode #459 about the value and future of paid conferences, with comments from Robin Brown, Chris Thilk and Tony Molloy. Michael Netzley reports from Singapore. Media Monitoring Minute. Discussion topic: One social media battle won, but now how do we get people to do it right? News That Fits: the cost and payoff of investing in social media; how to get your company to pay you to blog. Listener comments. Music from Uncle Seth.
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For Immediate Release: The Hobson & Holtz Report, for June 29, 2009: A 67-minute podcast recorded live from Concord, California and Chicago, Illinois, USA.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute – see the show notes home page for info.
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So, until Thursday, July 2…
(Cross-posted from For Immediate Release, Shelâ€™s and my podcast blog.)