The News Release in the Social Media Era: Shel Holtz’s IABC presentation

Content summary: Shel Holtz was part of the "All-Star" track at the annual world conference of the International Association of Business Communicators (IABC), presenting on the role of the news release in the social media era on June 9, 2009. The talk covered both the traditional news release and the social media release.

Both audio and PowerPoint are available here.

Download the audio file here (MP3, 29.3Mb, 1:13:05).

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(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

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