Content summary: Shel Holtz was part of the "All-Star" track at the annual world conference of the International Association of Business Communicators (IABC), presenting on the role of the news release in the social media era on June 9, 2009. The talk covered both the traditional news release and the social media release.
Both audio and PowerPoint are available here.
Download the audio file here (MP3, 29.3Mb, 1:13:05).
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(Cross-posted from For Immediate Release, Shelâ€™s and my podcast blog.)