In summary, the survey results show that a clear majority (30%) of those who answered the poll believe that mastering Twitter is important.
Neither the LinkedIn poll results nor Marshallâ€™s post go into any detail as to what â€œmastering Twitterâ€ might mean, though.
Iâ€™d follow that with understanding the value of Twitter as a tool to listen to conversations as well as engaging with others. You need to try it to understand it including any mistakes.
Any other items to go under the â€œmastering Twitterâ€ label? (And not to nitpick: brands canâ€™t master Twitter, but people can.)
In any event, hereâ€™s my further concise summary of some of the key points from the survey highlighted by Marshall:
- Twitter is #1, leading Facebook by a respectable margin
- There is no consensus: every platform named (except for Digg) has a group of backers that believes it is most important.
- Most appreciative of Twitter: Business owners, C-Level or VPs. People at large- or medium-sized companies. People doing business development, marketing or creative work.
- Least appreciative of Twitter: Non-managers. People at very large or small businesses. Consultants, Salespeople and Engineers.
- Most appreciative of LinkedIn: C-level and non-managers. At small- or medium-sized businesses. Doing consulting or sales.
- Least appreciative of LinkedIn: Owners and managers. At large or enterprise companies. In creative or marketing departments.
- Large businesses are most likely to favour Twitter
- Medium and small businesses are twice as likely to favour LinkedIn
- Marketing, business development and creatives are most likely to favour Twitter
- Women are much more likely to prefer Twitter
- Men are more likely to favour LinkedIn, iPhone
Take a look, too, at some other metrics about Twitter that have appeared in the past few days:
- New Twitter Research: Men Follow Men and Nobody Tweets â€“ a report in the Harvard Business Review offers some answers to the question on whether Twitter is a communications service for friends and groups, a means of expressing yourself freely, or simply a marketing tool by examining the activity of a random sample of 300,000 Twitter users in May 2009 to find out how people are using it.
- What Brands Want From A Twitter Client â€“ Forrester Research analyst Jeremiah Owyang asks his Twitter community for opinion on third-party apps they use to interact with Twitter, covering listening, management, workflow, integration, conversing, and reporting.
- What is the Future of Twitter? Only You Know â€“ Steve Rubel uses a mind map to plot where Twitter might go, based on dialog and feedback from participants to his presentation session at a conference in San Francisco.