The free app offers a rich array of content including news, sport, business, weather and more in words, pictures and video.
You can sign up to get SMS alerts to your iPhone â€“ each alert you receive will cost you Â£0.25 â€“ enabling you to keep in touch with events that interest you wherever you happen to be.
How it works is easy as the screenshot suggests. First, you type in your text, describing the event or story or whatever it is you think thatâ€
If you want to add a photo, either from the images on your phone or by taking one there and then with your deviceâ€
Then you complete the simple form with your name, email address, a phone number and location, hit the â€˜Send to Sky Newsâ€
What a terrific way to create an easy and spontaneous procedure for anyone with an iPhone or iPod Touch to report news as they see it where they are.
Time will tell how this works out in practice. Will Sky be bombarded with dross or will there be genuine newsworthy gems amongst the stream of input they will be receiving? How will Sky use this to develop a connection with these iPhone reporters, assuming thatâ€
One thing Iâ€
Looking forward to seeing how another great experiment in mixing up the news system works out.