Stowe Boyd at Somesso London 09

9:53:33 AM: Title of Stowe’s presentation: Unmarketing and The Webful Brand. #smo09

9:58:20 AM: People are ‘called’ to unmarket, says Stowe, it’s a vocation. #smo09

9:59:12 AM: Edglings, he calls them. Clearly a Star Wars fan. #smo09

10:00:28 AM: Markets are conversations isn’t enough today, Stowe says, need to do more than just trot out that phrase. #smo09

10:06:41 AM: @DT I agree with Stowe, though, that we need to move on from simply trotting out Cluetrain quotes, as many seem to do. #smo09

10:08:03 AM: ‘A company should live in the web.’ Right on. #smo09

10:11:08 AM: Have to move on beyond ‘markets are conversation.’ Need more than just conversations, Stowe says. #smo09

10:16:37 AM: People are strying to find out who they are. A good note on which Stowe ends his session. #smo09

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

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