Panel discussion at Somesso London 09

4:49:16 PM: Moderatorr is Christophe Langlois (@Visible_Banking) at Lloyds TSB and a blogger. #smo09

4:53:29 PM: Panelists: Anne McCrossan (Visceral Business), Iain Simpson (BDO Stoy Hayward) … #smo09

4:53:59 PM: Panelists cont’d: Chris Thorpe (MySpace), Nick Burcher (Vivaki/Publicis). #smo09

4:56:54 PM: @nickburcher talking about digital natives. #smo09

5:02:26 PM: Iain Simpson describing role of Twitter in communication of govt financials, ie, the Budget. #smo09

5:06:06 PM: We’re all the Google generation, says Iain Simpson. #smo09

5:12:52 PM: Iain Simpson: “I’m not a big believer in ROI.” #smo09

5:15:06 PM: Common sense of the day from @nickburcher: Define your objectives at the start, then many different things you can measure.” #smo09

5:26:56 PM: Chris Thorpe: “If you lie on Facebook, Twitter, etc, you’re lying to your friends.” #smo09

5:31:29 PM: Iain Simpson: What happens if the free services, in which we’ve invested social capital, pull the plug because they can’t monetize? #smo09

5:34:06 PM: And with that, the panel concludes. Good discussion. #smo09

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

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