Content Summary: Writing in ReadWriteWeb on April 7, Marshall Kirkpatrick provided the framework for this FIR Live discussion to address a thorny question: Is social media monitoring critical or creepy?
Our discussion explored many aspects of the increasingly-popular business activity of monitoring social media for references and mentions of you, your brand, your company, or any other topic youâ€™re paying attention to. How does the human, conversational and informal nature of much social media â€“ notably, Twitter â€“ gel with a business need to rapidly acquire information that connects with other monitoring activity such as with automated CRM systems?
Discussion participants were FIR co-hosts Neville Hobson and Shel Holtz; Chip Griffin, CEO of CustomScoop (disclosure: a sponsor of The Hobson and Holtz Report); and Aaron Weber, Insight Manager at Spiral16; plus callers-in and listeners in conversation in the FIR Live chat room at BlogTalk Radio.
Additional perspective on the discussion: conversation and questions (plain-text file, opens in new tab/window) from the FIR chat room at Blogtalk Radio.
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This FIR Live Call-In episode is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
(Cross-posted from For Immediate Release, Shelâ€™s and my podcast blog.)