Hot news in the US yesterday was the popularity contest between TV actor Ashton Kutcher (the current husband of Demi Moore) and the CNN TV network to see who would be the first to acquire one million followers on Twitter.
He might have had some help in his communication not only online with social tools like Twitter but also traditional (well, digital) billboard advertising.
[â€¦] The digital ads, rolled out as a pro bono offering from Lamar, were up nationwide by late afternoon and will likely remain live until [Friday] afternoon, after Oprah Winfrey plugs her new Twitter account on her eponymous talk show. "They were interested in helping out the cause, knowing that whoever won was going to donate a significant amount to malaria relief in Africa," said Jeff Golimowski, a spokesman for the Outdoor Advertising Association of America.
And that show was all about Twitter.
If these events arenâ€™t a catalyst for broadening and deepening Twitterâ€™s penetration even more into the mainstream, I donâ€™t know what is. I bet comScoreâ€™s Twitter stats for April show continued growth in people signing up, not only in the US but also elsewhere, continuing the sharp upward trend they reported for each month this year so far.
And just wait for that Oprah show on your local TV or cable channel wherever you are in the world as sheâ€™s syndicated in a lot of places outside the USA.
Behind all the razzmatazz, though, there is some cool business thinking going on as the Wall Street Journal reports:
[â€¦] Pali Capital analyst Rich Greenfield weighed in, noting that Ms. Winfreyâ€™s instant popularity on Twitter will pay dividends when she launches her own cable network next year. â€œOprahâ€™s relevance and direct connection with consumers, thru mediums such as Twitter, has the ability to drive awareness and viewership in a way that other networks would die for,â€ he said in a blog post, â€œespecially new channels that are looking to gain visibility in an increasingly cluttered world.â€
I noticed just now that Oprah currently has 247,329 followers (which no doubt will show a lot more when you click that link).
All this clearly indicates even more reason for PRs and marketers to pay attention to whatâ€™s happening with Twitter.