IABC issued an open letter from Barb to Tony Ryall, the NZ government minister, protesting the proposed staffing cuts, arguing that â€œprofessional, effective organizational communication is not about â€˜spin,â€™ it is about ensuring the organization achieves its objectives.â€
[â€¦] It ensures that key stakeholders, whether employees or customers or citizens or investors are informed and engaged and listened to. It includes two-way communication channels, providing insight for leaders to make sound decisions. It increases awareness and understanding, gains buy-in and cooperation, educates, explains and motivates.
Now more than ever, citizens need to understand their leaders’ goals and the rationale for their decisions to be motivated and committed to achieving those goals. Open and clear lines of two-way communication in government are even more important today, with public speculation and fear about how the economy will affect them as individuals and their country.
In her post on Thursday about this issue, Barb acknowledges that IABCâ€™s letter alone may not get the attention of the government minister and urges IABC members to support the call.
[â€¦] Join me in advocating for the communication profession. Letâ€™s employ all the tools in our collective communication arsenal. Letâ€™s take this opportunity to educate the world about the critical role communication plays in organizational success. Send a letter, blog about it, tweet, send a press release, conduct a poll, discuss it on a podcast. Let your voice be heard.
Iâ€™ve been an active IABC member for 20 years and this is the first time Iâ€™ve seen IABC adopt a strong advocacy position on an issue like this. Itâ€™s great to see a public stand by the Chair of the association, which I believe is wholly in line with IABCâ€™s plans for advocacy.
As an aside: does everyone clearly understand the term â€˜advocacyâ€™? Wikipediaâ€™s definition of advocacy is a good one, in particular this clear descriptor:
[â€¦] advocacy can be seen as a deliberate process of speaking out on issues of concern in order to exert some influence on behalf of ideas or persons.
That undoubtedly fits.
Regarding Barbâ€™s specific advocacy call, I think itâ€™s a highly appropriate issue to address, whether its happening in New Zealand or anywhere else.
As Barb notes:
The job you save (and the organization you save) could be your own.
Other than a handful of re-tweets of Barbâ€™s original tweet on April 2 and the FIR report, the only commentary Iâ€™ve seen about Barbâ€™s call to action is a post from my podcasting partner Shel Holtz on Friday, plus the conversation developing in the comments to Barbâ€™s post.
Come on, IABC members (and communicators everywhere), you can do better than this!