Explore an icon


I’ve never been interested in motorbikes to the extend of wanting to buy one, but Judgement Days from Harley-Davidson in the UK could potentially change that.

Judgement Days is a promotion that lets you test ride a Harley of your choice, free, during a near month-long themed promotion from mid April to mid May.

According to UK biking site Visordown.com, Judgement Days is the largest ever demo test ride campaign staged by Harley-Davidson UK.

[There are] approximately 4,500 ride opportunities across the four-week period. Each person that completes a test ride will be entered into a free prize draw for a Harley-Davidson CVO Springer motorcycle worth almost £20,000.

Winning a a Harley like that will no doubt be a big appeal to Harley enthusiasts in particular, and maybe serious bikers generally. Me? I might be interested in a Fat Boy (like the miniature I have).

For someone like me, though – whose rosy-tinted concept of riding a Harley is today strongly influenced not so much by Peter Fonda and Dennis Hopper but more by John Travolta, Tim Allen, William H. Macy and Martin Lawrence – a test ride at the ‘new rider’ level would probably be more prudent. (Jeez, what happened? Safe middle age crept up and went far too quickly. :)

However I might look at it, it’s a terrific opportunity to explore one of the icons in popular culture!

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

  1. prblogs (prblogs)

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  2. S.Wilson

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